DSF AND AVIXA Just Made Sure Digital Signage Will Be Fastest Growing Segment of AV in 2021

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AVIXA has partnered with the Digital Signage Federation (DSF) to bring digital signage education content to the association’s trade shows and events. AVIXA will announce details later this month on events where DSF will bring its content.

The Digital Signage Federation is a not-for-profit organization that supports digital signage professionals through education, certification, networking and additional advocacy.

Digital signage is one of the fastest-growing AV solutions. It is expected to grow from $31 billion in 2020 to $42.7 billion in 2025, a compound annual growth rate of 7.5%, according to AVIXA’s 2020 AV Industry Outlook and Trends Analysis (IOTA). This is driven by the increasing demand for on-premise and out-of-home communications, especially to support new security and health protocols.

This is a brilliant partnership and a perfect set-up for the future of signage. I have said for more than a decade that AV should own signage and this is a giant step in that direction. It’s no secret that more than 70% of digital signage designs and installs are not from AV integrators and this will bring a great majority of those opportunities to our market. In addition, digital signage is the future of advertising.

As many of you know, I am a professor of advertising at the University of North Carolina at Chapel hill. And, this year’s advertising TV Upfronts (the big annual ad buying event for TV advertising) saw a 27% decrease in TV ad spending. Guess where at least half of this $7 Billion decline will go? Digital signage! Now is the time to jump into digital signage.

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“Partnering with the Digital Signage Federation will enrich AVIXA’s educational programs immensely. The organization provides a wealth of knowledge in this thriving pro AV solution,” said David Labuskes, CTS, CAE, RCDD, CEO of AVIXA. “We’re looking forward to collaborating with the DSF to bring extraordinarily beneficial insight to AV professionals at AVIXA events.”

“AVIXA’s events are an ideal setting for the DSF to bring its educational program—their audiences are full of AV professionals eager to learn about emerging technologies and solutions,” said Brian Gorg, executive director of Digital Signage Federation. “We have been at the forefront of bringing digital signage expertise across many different platforms for the last decade, and we can’t wait to explore this exciting world with the AVIXA audience.”

AVIXA and the DSF’s newly formed partnership includes extending the options for DSE 2020 exhibitors to use up to 25% of their lost deposits toward an AVIXA event through the end of 2021.

“AVIXA is dedicated to supporting the pro AV industry — especially during hardships,” said Labuskes. “Although we clearly cannot reimburse these lost out-of-pocket monies for DSE exhibitors and registrants, we can certainly offer our platform’s value at a discount to help the industry on its road to recovery.”

Later this month, AVIXA will announce details on the DSF’s programming for future in-person and virtual events.

I can’t wait! Again, if you aren’t in digital signage yet, GET INTO IT!