The Digital Signage Federation has a new webinar — “The Second Screen Comes to DOOH: Social, Mobile, and the Future of Audience Engagement,” a presentation on DOOH and Social TV from two industry veterans, Jason Kates, founder of rVue, Inc. and Ken Goldberg, CEO of Real Digital Media, on July 18th at 2:00 pm EDT.
Participants who partake of the webinar can expect to learn:
- How Social TV and the second screen have changed television viewing and marketing
- How Social TV maps to DOOH, and how it doesn’t
- How to consider second screen applications as you build content strategy
- Understanding the value of audience engagement and message amplification
- How second screens can impact ad-based networks and non-ad based, branded networks
- The road ahead: where this all might lead