DSE’s 15th Year Doesn’t Set Attendance Records, But Has Highest Percentage of Buyers
The Digital Signage Expo (DSE) announced today that while DSE 2018 did not set an all-time attendance record, it did deliver the highest buyer attendance percentage in its 15-year show history, with 93.3 percent of total attendance comprised of end-users, system integrators and advertising/brand executives.
End-users alone accounted for nearly 45 percent of the audience, which was a higher percentage than 2017.
Verified attendance was 4,032 and was on par with DSE’s attendance performance over the past five years, with the exception of 2017. In 2017 the show was co-located with three other events (GlobalShop, Cinamacon and Pizza Marketplace), which gave DSE a significant one-year attendance boost.
International attendees were 17.5 percent of the overall attendance, coming from 60 countries.
Mark your calendar for DSE 2019, March 26-28 at the Las Vegas Convention Center.
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