DSE Is Back on — and DSE Advisory Board Is Announced

DSE Article 7 2021 01

The yet-to-be-renamed Digital Signage Expo (or DSE) will take place March 21-23, 2022 in Las Vegas at the Las Vegas Convention Center; now part of the Questex family of shows. The new DSE will be co-located with the Bar & Restaurant Expo (formerly Nightclub & Bar Show) and be aimed at an end-user audience, not an integrator audience.

DSE has been the leading event for the digital signage industry for 15 years before Questex acquired the assets in early 2021. But, the show was floundering over the last three or four events with little innovation and an inability to attract end users. Therefore, Questex will combine its capabilities and experience (with a dozen other shows and as a show company with over 200 employees) as the leading information and events company focused on the experience economy with input from the industry including past sponsors, exhibitors and attendees to deliver an updated and renewed event for the industry going forward. DSE also builds on Questex’s other audiences and platforms in hotels, hospitality, travel, healthcare, entertainment, education, sensors and communications technology — key end-user markets for digital solutions and experiences.

Marian Sandberg, VP and market leader, DSE said, “Our research shows that the industry strongly desires an event that brings digital signage suppliers and solution providers together with designers, buyers and stakeholders in a wide range of adjacent and vertical markets. The conference program will be designed to attract and engage a broader audience, focused on innovative applications and outcomes, while the exhibitor list will expand beyond digital signage equipment providers to those who use digital technology to design and implement experiences that attract, inform, educate and entertain. Our goal is to design an event that becomes the foundation for a digital community platform and calendar of events that encompass the interests and goals of a broad community interested in how digital media technology can enhance lives and experiences in the physical world.”

Questex will be drawing from the expertise of digital signage industry veteran, Brad Gleeson, co-founder and managing partner of TargetPath to relaunch the event. Gleeson is a veteran of the technology-based business start-up world and has a distinguished career establishing effective go-to-market strategies. He was the founder of Digital Signage Magazine, the DIGI awards, the first digital signage trade show now DSE, and other initiatives that helped build the foundation of the digital signage industry.

DSE also officially unveiled its advisory board. The mission of the board is to share expertise and insights about technology, digital-out-of-home and experiential events. The advisory board is a mix of industry veterans and new industry influencers in digital signage, digital-out-of-home and digital media experiences.

The Advisory Board includes:

  • Rich Ventura, VP, Sony B2B
  • Rick Robinson, Chief Strategy Office, Billups
  • Dorothy DiStefano, Director of Research, Immersive Art, Digital Placemaking Institute
  • Marcos Terenzio, VP, Creative & Strategy, iGotcha Media
  • Laura Davis-Taylor, Chief Strategy Officer, InReality
  • Nick Belcore, EVP, Peerless-AV
  • Jeff Hastings, CEO, BrightSign
  • Jackie Walker, Digital Signage Subject Matter Expert and Strategy Lead, Publicis Sapient
  • Stephanie Gutni k, Global Head of DOOH, Verizon
  • Sandra Richter, CEO, Soofa
  • Cherian Thomas, CEO, Octopus Interactive
  • Brad Gleeson, Managing Partner, TargetPath

We will be following this show, closely, and rAVe has been contacted by both Brad and Questex to help re-engineer the show to better serve an end-user audience.

I am also leading an advertising industry coalition to set the standard for impression metrics of digital signage and will present a plan for that at the upcoming DSE event in 2022, as well.