According to the folks that put on the DSE Show, 2010 should be another growth year for the DS market. Why? Well, 97 percent of all survey participants of their Q4 Quarterly Business Barometer remain positive about the future of the Digital Out-of-Home Industry – no overall change from Q3 – (60 percent “very positive”; 37 percent “somewhat positive”). As in past quarters, those most positive about the DOOH Industry varied across each of the three main groups of respondents, which included Technology/Content Providers (55 percent “very positive”), Advertising/Marketing Professionals (69 percent “very positive”), and End Users/OOH Network Operators (65 percent “very positive”).
Where is the big growth opportunity for the DS market in 2010? According to the survey, they will be retail, healthcare and restaurants – with higher education being 4th in growth.