DPAA Adds AdMetv
DPAA announced today that AdMetv has joined its membership ranks. AdMetv is a place-based DOOH advertising IoT device solution that lights up “passive” (non-revenue generating) screens to generate ad revenue and gather data from engaged consumers. The company has developed a place-based technology solution, PANDA (Programmatic Advertising Network Delivery Appliance), which enables almost any screen to connect to the internet and deliver ad messages and content, while continuously gathering key consumer data.
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
DPAA is here.