Doohly has partnered with Place Exchange, a supply-side platform (SSP) for programmatic digital out of home (DOOH), to enable Doohly-powered networks to transact natively through Place Exchange.
The integration is intended to provide scale and flexibility for media owners using Doohly’s cloud-based content management system, while opening additional revenue opportunities through programmatic transactions.
Place Exchange connects DOOH media owners with demand from advertisers and agencies through partnerships with leading demand-side platforms. The company says the platform simplifies execution, enables advanced targeting and measurement, and makes DOOH inventory accessible as part of omnichannel campaigns alongside online, mobile, social and connected TV.
Doohly provides media owners with a CMS designed for real-time creative control, audience targeting and dynamic content delivery. With the Place Exchange partnership, Doohly users can run programmatic campaigns alongside direct-sold efforts while maintaining visibility and control.