Don’t (always) believe the hype!

Unless you live in a cave, you probably heard that Apple announced iPad, their long-awaited tablet computer, this week. The iPad’s pre-announcement buzz was a work of art but the not-so-fine print is that you can’t get your hands on one of these for another 60-90 days (depending on the model.) As a news service, we get a constant stream of product announcements and a 60-90 day lead is fairly common. It means the product is real, it’s in production, and the manufacturer has given itself plenty of time to ship the product on the slow boat from whatever Far East contract manufacturer they use.

So it was fortuitous timing that a press release from Meyer Sound hit our inbox last night, touting a new series of “self-powered steerable column array loudspeakers” that provide “exceptional intelligibility in highly reverberant environments.” Similar to a Renkus-HeinzICONYX or an EAW DSA, these loudspeakers put sound where you want it. Sporting a cute name, CAL – presumably for column array loudspeaker, these loudspeakers will ship in…. December 2010?!? Yes, they were announced in January 2010 and we can hope to see them in ELEVEN months. Priming the market? No, more like announcing vaporware.