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DMF Lighting Wins 2021 CTA Mark of Excellence Award for Lighting Product of the Year

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Coveted MOE Award Recognizes the Best in Custom Integration and Installed Technology

CARSON, Calif. — Jan. 18, 2021 — DMF Lighting, the leader in modular downlighting in the custom home integration channel, announced today that its DID Series Recessed LED Downlight has been recognized as the Lighting Product of the Year for 2021 by the Consumer Technology Association (CTA) and has received a Mark of Excellence Award from the organization.

The DID Series was specifically designed to complement residential applications and is exclusively available to custom integration dealers. With die-cast aluminum trims, custom finishes, and multiple color temperatures and light distributions, the DID allows integrators to provide a solution to meet the unique needs of each homeowner. The DID Series offers what is most important to the homeowner, delivering the highest performance, flexibility, and peace of mind. High dimming performance and the flexibility to deal with changing customer preferences sets the product apart. Whether it is swapping the trim, the beam angle, color temperature or lumen output, the DID lets the custom integrator minimize their time on the job while maximizing their customers’ satisfaction.

Engineered exclusively for the custom integration channel, the all-new DID Series improves on every major metric by which quality lighting is judged. Modularity has been taken a step further to provide field changeable optics and accessories for both downlights and adjustable accent lights. The DID Series includes proprietary integrated power systems for simplified installation, soft on/off and beautiful smooth dimming down to 1% with local or centralized control systems. Every element of the DID is engineered to be interchangeable in the field, during and after installation. The signature modular design allows the DID to adapt to changing homeowner preferences, future room designs and even retrofits. With only two modules and thousands of applications, it is the evolution of an already remarkable system. DMF LED downlights produce accurate color rendering, smooth dimming, and have low power consumption. They complement and enhance how a room looks and feels without sacrificing energy efficiency.

“We appreciate being recognized for our leadership in the lighting category,” commented Andy Wakefield, Senior Vice President at DMF Lighting. “The Mark of Excellence Award epitomizes DMF’s commitment to engineering innovation by creating the ultimate downlight. DMF designs products that perform beautifully and are intuitively simple. As one of the first light fixture manufacturers to work with CI channel dealers, we understand what is important to our partners. Performance, reliability, availability, profitability, and flexibility. As light fixtures are a newer category for dealers, it is important to have something that is easy to specify, install, and adapts as things change from design to finish. The all-new DID Series provides CI channel dealers with an elegant solution for delivering a quality user experience.”

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