CARSON, Calif. — May 6, 2021 — DMF Lighting, the leader in modular downlighting, today announced a new initiative, the DMF Promise. “The DMF Promise represents our continued commitment to custom integrators,” said Mike Libman, National Sales Director, Residential Systems. DMF launched the award-winning DID series, specifically designed for custom integrators, at the end of 2020, and now the DMF Promise increases the warranty for the DID series to 10 years. It also guarantees universal dimming compatibility and offers direct tech support to a DMF engineer, for the integrator dedicated product line.

As one of the first companies to advocate for custom integrators to adopt light fixtures as part of their business model, DMF Lighting is a recognized leader in the industry. The company stands behind the quality of its products, so this was a natural extension of the business model – Guaranteed Reliability, Guaranteed Compatibility, and Guaranteed Support.

“We are proud to provide our dealer partners with outstanding products and solutions that are tested with the most rigorous engineering protocols to ensure compatibility with every popular control system specified by our customers,” said Andy Wakefield, Senior Vice President, DMF Lighting. “Our Brand Promise guarantees quality and customer satisfaction, instilling confidence in the products and offering peace of mind with every installation.”

“DMF understands what’s important to me. The 10-year warranty and dimming compatibility guarantee makes me confident my clients will be satisfied with the lights in their homes,” commented Zach Simpson, Vice President of Design at SoundVision, LLC. “The DMF Promise is additional proof of DMF Lighting’s commitment to being a company that is easy to do business with.”