DMF Lighting Expands Partnership With VITAL to Offer Business Development Resources for Dealers
DMF Lighting has expanded its partnership with business advisory firm VITAL, announcing a series of new benefits for dealers through the VITAL Affiliate Membership program.
The 2025 program includes educational workshops, personalized coaching and access to a set of business development tools, all offered at no cost to DMF Lighting dealers.
Participating dealers will receive access to two 90-minute virtual workshops:
- Strategic Sales Success on May 15, 2025, focused on increasing sales efficiency.
- Business Excellence on June 26, 2025, covering core financial and operational management strategies.
The program also includes a complimentary 45-minute one-on-one strategy session with a VITAL business coach and access to the Sales Mastery Tool-Kit, which contains resources such as a sales guide, objection-handling strategies and qualification tips.
DMF Lighting, known for its modular lighting systems, continues to broaden its dealer support offerings through its ongoing collaboration with VITAL.
More Stories Like This
CEDIA Urges Senate to Support Expansion of 529 Education Savings Plans
CEDIA is calling on U.S. Senators to support legislation that would expand the scope of Section 529 education savings plans to include job training and certification programs. The proposal is included in a federal tax package that passed the U.S. House and incorporates provisions from the bipartisan Freedom to Invest in Tomorrow’s Workforce Act. The […]
Dirac Expands Partnership with Marantz and Denon for Streaming Amplifiers
Dirac has announced an expanded collaboration with Marantz and Denon, introducing Dirac Live Room Correction to the Marantz MODEL M1 and Denon Home Amp. These models are the first streaming amplifiers from Marantz and Denon to feature Dirac’s patented algorithms, which minimize the impact of room acoustics on sound performance. Dirac Live Room Correction delivers […]
DMF Lighting Honored as “Favorite Company to Do Business With” by Cinergy Professional Development Group
CARSON, Calif. — April 17, 2025 — DMF Lighting, the leader in modular lighting in the custom integration channel, today announced that it has been named “Favorite Company to Do Business With” by the Cinergy Professional Development Group. The award was presented at the annual Cinergy Summit, held on February 25, 2025. Each year, Cinergy […]