Diversified has named Zach Toback, a former Walt Disney Co. executive, to lead its growing Hospitality and Lifestyle practice. The company said the move reflects its commitment to reshaping technology-driven guest experiences in resorts, cruise ships, casinos, theme parks and luxury destinations worldwide.
Toback, who spent three decades in media including roles at Disney, ABC and NBC Universal, joins Diversified as vice president of business development, Hospitality and Lifestyle, within its Advisory Services division. He most recently served as vice president of production and studio operations at Disney.
“Hospitality is no longer just about service — it’s about designing immersive, connected environments that leave a lasting impression,” said Jason Kornweiss, senior vice president of advisory services at Diversified. “With Zach’s leadership and his experience at Disney, ABC and NBC Universal, Diversified is uniquely positioned to help global clients create the next generation of guest experiences that blend storytelling, technology and operational excellence.”
At Diversified, Toback will focus on global hospitality strategy, helping operators deliver scalable, reliable solutions that combine creative vision with technology execution.
“The hospitality and lifestyle industries are at an inflection point,” Toback said. “From arrival to checkout, guests expect more personalization, more interactivity and deeper connection to the experience. That’s what creates the unforgettable moments of the future. Diversified has the depth, scale and skill to turn those expectations into reality, not just for one property — but across entire portfolios.”
Diversified said the practice will integrate technologies ranging from IPTV and digital signage to experiential platforms and enterprise-grade infrastructure. The company already has global reach in broadcast, enterprise and experiential technology, and its expanded focus on hospitality is designed to support operators seeking to future-proof investments, improve efficiency and elevate guest engagement.