Digital Signage Summit Europe identifies future business strategies

DigitalSignage_Europe_Logo_FinalMUNICH, 1 July 2016: With over 500 delegates and 40 exhibitors and conference sponsors, Digital Signage Summit Europe 2016 reinforced its position as Europe’s must-attend event for professionals involved with digital signage and DooH.

With the current conference location operating at capacity plans is already underway to relocate DSS Europe to a larger venue in 2017.

Digital Signage Summit Europe 2016, held at the Hilton Munich Airport Hotel, featured a packed programme of presentations and workshops featuring over 40 international digital signage experts and thought leaders.

Digital Signage Summit Europe is a joint venture between digital signage consultancy invidis consulting and Integrated Systems Events, the producer of the Integrated Systems Europe exhibition. Integrated Systems Events is co-owned by international trade associations CEDIA and InfoComm International.

invidis consulting Managing Director and DSS Europe Chairman Florian Rotberg commented: “DSS Europe 2016 proved to be a fantastic event and was the first time we did two full days with two parallel tracks of sessions. It worked extremely well.”

The overarching theme for the 2016 summit was Challenging the Fundamentals of Customer Engagement – Strategies for Tomorrow’s Advertising, Retail and Public Spaces. Day One covered Smart Cities; DooH and Multiscreen while Day Two covered Turning Stores into Stories and Digital Signage.

Innovative session highlights on Day One included a presentation from CIVIQ’s Brad Gleeson who talked about ‘smartscaping’ cities and presented a case study of a New York project that has seen 7,500 old style payphones being replaced with Link structures that will provide fast, free municipal WiFi to the public.

Day Two included a panel discussion chaired by Rotberg on how to convert shoppers to buyers, how to connect to the customer and what data is needed to achieve it. Linda Ralph, from Mood Media UK, discussed multi-sensorial environments such as high-street fashion chain New Look and Dutch bank ING. The latter companies experienced a 40% uplift in customers purchasing car insurance products after the implementation of a digital signage and displayed information solution utilised during customer queuing time.

Rotberg confirmed that the Smart City topic will return for 2017: “We’ll be keeping Smart City as a topic based on its success this year and the opportunity it offers us to reach a whole new audience group,” he said.

“Moving forward,” he continued, “we’ll have three pillars that we believe are the future for digital signage as a conference: smart city, retail and digital out of home advertising.”

Dave Labuskes, CTS, CAE, RCDD, Executive Director and CEO of InfoComm International said, “With its deft mix of content highlighting today’s best practices, tomorrow’s tech disruptions, and the compelling business cases that will drive future investment in digital signage and DooH, the 10th DSS Europe was the most insightful yet.

He continued: “We look forward to supporting Integrated Systems Events and invidis consulting as they roll out this conference model in other parts of the world, helping to keep InfoComm and the members we serve at the cutting edge of AV systems innovation in public spaces.”

Integrated Systems Events Managing Director Mike Blackman commented: “We’re really pleased to see the increase in delegates. Exhibitor feedback has been positive and we’re encouraged by the wide standard of interesting presentations that were on offer to delegates.”

“We’re really happy to see the expansion of DSS into other regions and the successful development of this series, but even more so, our move to a larger venue next year will take this particular conference to the next level,” he concluded.

Digital Signage Summit events, powered by invidis consulting and Integrated Systems Events, take place at the following locations during 2016:-

DSS Africa | Johannesburg 25 October 2016

DSS Russia | Moscow 1-2 November 2016

DSS NYC | New York City 10 November 2016

DSS MENA | Dubai 6-7 December 2016

For more information on Digital Signage Summits, please visit www.digitalsignagesummit.org.