North American Digital Signage Index Decreases by 3.59 Percent in the Second Quarter

The current DS Index decreased by 3.59 percent, from 121.71 in the first quarter of 2013 to 117.34 in the second quarter of 2013. Comparing the second quarter 2013 to the second quarter 2012, the Current DS Index increased by 8.14 percent. The Near-Term DS Index rose by 12.27 percent, indicating an increase in sentiment over the next 3-6 months.

PRI Director and Research Fellow Steven Keith Platt said, “The decrease in the second quarter’s Current DS Index of 3.6 percent essentially reverses the gain of 4.5 percent recorded in the first quarter. We are revising downward our industry outlook for the balance of the year.”

The complete Q2  2013 North American Digital Signage Index is available for $95 from the PRI Resource Library here.