Digital Menus Boost Burger Chain Store Sales by 50 Percent
Eclipse Digital Media provides cloud based Digital Menu Board solution to premium burger chain, Prime Burger resulting in an increase in like-for-like sales of 50 percent. The solution provided includes a variety of Samsung Smart Signage Platform displays together with the cloud based digital signage software, embed signage.
Prime Burger, which has outlets in St. Pancras International Station, Euston Railway Station and ExCel London international conference centre, grew as part of the street food movement. Prime Burger started life serving high quality burgers at events and festivals such as Lords cricket, Glastonbury, The Chelsea Flower Show and the London 2012 Olympic Games. Focus is now on retail outlets rather than events, guaranteeing customers receive a great burger in under eight minutes.
“After consulting with Eclipse Digital, we put in five 48” displays at St. Pancras, which we arranged in portrait orientation. We also put in three 48” displays at ExCel, but in a landscape arrangement, while we put in four 32” displays at Euston” – Sam Steele, Director, Prime Burger
Eclipse Digital Media developed the templates for Prime Burger using a combination of graphics and menu data, updated via an Excel spreadsheet. Changes can be made remotely to any of the screens and schedules are configured to automatically switch menus at specific times of the day.
“The displays have really great image quality and bring our beautiful food imagery to life and do justice to our images.” “Eclipse Digital remotely update the content on the displays in each of our stores… it’s a really painless process, and all we have to worry about is updating the artwork.” — Sam Steele, Director, Prime Burger
The menu board solution installed has made a significant impact on the business. Customers are drawn in by the high quality imagery and sales have been positively impacted as a result.
“Our store at ExCel has been in the same position in the boulevard since 2009. Last year we reconfigured it a little.. Out went our flat, white, static printed boards that weren’t eye catching, and in came the new displays, which have proved a great investment. Since we have installed the screens at ExCeL, we’ve seen an increase in like-for-like sales of 50 percent and a lot of that is to do with the screens, without a doubt.” – Sam Steele, Director, Prime Burger