DiGiCo Names Austin Freshwater as Managing Director

Austin Freewater named as DiGiCos Managing DirectorAustin Freshwater has been appointed as the next managing director of digital audio mixing console specialist, DiGiCo, effective immediately. The directors of DiGiCo’s parent company, Audiotonix, made this decision due to Austin’s unprecedented performance against the unpredictable landscape of the Covid-19 pandemic.

“We were talking about Austin moving into the MD position just before COVID-19 hit, by which time it didn’t feel right for me to run off into the hills,” said James Gordon, who had made the role his own over the past 14 years. “I don’t think it would have sent the right message to our customers and teams.”

Since DiGiCo formed in 2002, it has grown year-over-year and, as its 20-year milestone fast approaches, it’s still one of the youngest brands in pro audio. Alongside growing a digital audio console business, the company has established a worldwide community that even COVID-19 couldn’t diminish.

“Cultivating relationships, I believe, is an inherent thing,” said Freshwater. “People either have it or they don’t. It’s not a skill you can learn. If you’re good at it and can harness it to build professional relationships, even better. Why wouldn’t you want to get to know people and enjoy spending time with them?”