Denon added Trip Randall as the brand’s new president. The addition is a step in Denon’s plan to revitalize marketing, boost direct-to-consumer sales, bolster existing sales channels and introduce new products. Randall brings more than two decades’ worth of experience at Nike, where he drove the company’s nascent e-commerce strategy and led Nike’s Running business.

“Finding the right individual to lead the iconic Denon brand was not an easy task, but after months of searching, we are convinced Trip is the ideal match,” said Bart Muller, COO of Sound United, parent company to Denon. “He has a great understanding of how to balance direct-to-consumer expansion while strengthening the ties we have with the specialty retailer market. In our short time working together, Trip has already demonstrated strong leadership skills and a sense of creativity that we know will be a core asset to Denon’s growth.”

Prior to joining Denon, Randall was the vice president and general manager of Nike Running in North America, where he led the turnaround of the business. As the Global VP/GM for Nike.com, Randall was an author of Nike’s inaugural and foundational e-commerce approach, which was executed across the Nike matrix to pioneer digital and direct-to-consumer innovation and experiences and drive substantial growth for the brand. Randall was also the vice president of global sales and marketplace for the Nike Kids business, where he led the successful development and execution of omnichannel marketplace strategies across Nike’s owned digital platforms and the wholesale landscape in North America, Europe, China, and Latin America.

“It’s an honor to lead the team writing the next chapter in Denon’s story of audio innovation. And to be part of a journey connected to music, a passion of mine, is a dream,” said Randall. “I believe there are many parallels between the enthusiast sneaker and premium audio categories. We look forward to delivering game-changing and inspiring products, services and experiences to those who know and love Denon as well as a new generation of fans.”