DCC Technology has rebranded as Nexora, a move that brings its 27 specialist businesses and 2,500 employees under a single group identity spanning Europe and North America. The change reflects the company’s shift toward higher-margin specialist markets, including ProAV, home technology and business infrastructure, and away from commodity IT distribution.
For Almo and Almo Pro AV — both part of the group — the rebrand signals a clearer structural separation from Exertis, whose name will be retired as part of DCC’s exit from lower-margin IT operations. The company has completed the sale of Exertis’ U.K. IT business and wound down additional IT segments in France, Spain and the Netherlands.
“This is an exciting milestone for our business,” said Clive Fitzharris, chief executive officer of Nexora. “Nexora reflects who we are today and where we are going, a community of specialist businesses built on deep expertise and strong partnerships.”
The Nexora identity is designed to unify a portfolio that includes Comm-Tec across DACH, Italy and Iberia; Azenn and Connect in France; Hammer in Europe; Captech in the Nordic region; and Almo and JAM in North America. These companies will continue operating under their own brands but now share a common group structure and strategic direction.
According to the company, the new identity grew out of an internal naming initiative that began in early 2025 and resulted in more than 400 submissions. “Our goal was to create a name that unites our businesses and inspires progress,” said Vishal Chhatralia, chief digital and innovation officer at Nexora.
The rebrand also aligns with an increased investment strategy focused on talent, technology and demand creation in specialist markets. While longstanding brands such as Almo, Comm-Tec, Hammer and JAM continue unchanged, the Nexora umbrella provides a consolidated organizational framework intended to improve collaboration, bolster partner support and strengthen market positioning.
The new identity will be rolled out globally effective immediately.