Day Two of LAVNCH WEEK 5: Digital Signage Day!
We’ve just finished Day Two of LAVNCH WEEK 5! Wednesday was Digital Signage Day — we covered all the ins and outs of digital signage trends and products in the industry. The day was filled with digital signage demos, conversations, panels and much more. Read on below to find a recap of the whole day, and don’t forget you can also watch the entire day on demand by registering here. Enjoy!
Epson Pro Series EB-PU Projectors | Product Demo
Gary Kayye was joined by Ramzi Shakra from Epson for the first product demo of the day. Ramzi discussed the all-new EB-PU1000 Series and EB-PU2010 interchangeable lens projectors. Designed for corporate meeting rooms, educational spaces and more, the projectors have three-chip technology, interchangeable lenses, power zoom and offer a range of 6,000 to 20,000 lumens of brightness.
The six total models are available in large and small sizes for various applications. They also offer near-filter communication (NFC) capabilities for the adjustment of export settings. There is also a built-in detachable camera option that allows for auto color calibration, simple stacking, automated edge blending and more.
Gary says projection is the way the market is going, so learn more about Epson projectors here!
Three Big Growth Markets in Digital Signage Post-Pandemic
The first panel of the day was led by David Drain of Digital Signage Experience! He was joined by Stephanie Gutnik, Marcos Terenzio and Jackie Walker to discuss all things digital signage in multiple markets and verticals. These experts tackled emerging trends in the fields of digital out-of-home (DOOH), retail and restaurants. Marcos opened the panel by discussing how digital signage needs to blend — and blend seamlessly! In installation and in content, digital signage needs to empower the client’s brand to connect with their audience. In retail, there is a rising trend to tell stories, and DS offers a larger-than-life canvas to do just that. Businesses (and integrators) need to work to make sure their DS tells a story that matches their brand.
The panelists also discussed how COVID-19 accelerated tech adoption, which helped the DS market long-term. Many companies in multiple markets have switched their focuses back to in-person retail and services, focusing less on the online or virtual side. DS is helping this trend in many ways by offering touch-screen mobile boards, kiosks, digital menus, AI-based tech and more. Plus, DS takes the pressure off of workers and servers!
Did you know that DOOH is adopting tech that tracks users and their purchases? Digital billboards and QR codes in places like malls and taxi cabs can link people to nearby deals and measure the adoption and engagement with a certain trend. This drives sales and generates brand management, all thanks to #DigitalSignage!
The speakers also shared a preview of their sessions at the upcoming Digital Signage Experience (DSE) event taking place in November. Make sure to watch Digital Signage Day on demand to hear those previews!
rAVe [TV] Exclusively on LAVNCH!
It’s the weekly show about ProAV with the hottest news in the AV industry…well, you know the rest! This week, Steph and Gary covered the latest news and trends in the industry. They discussed recent columns such as Mark Coxon’s “Desire Path: Hidden Opportunities for Improvement” and Lee Distad’s “Introduction to Incremental Improvements.” Steph and Gary were also joined by special guest Ann Ewoldt from Chief! The trio discussed Chief’s TiLED LED Video Wall mounting system solution for flexible installations. As LED is a huge proponent in the digital signage market, the ability to create immersive, flexible experiences will continue to be a large portion of the market.
SpinetiX ARYA – The Digital Signage Cloud for AV Integrators
Organizations of all sizes and types are adopting cloud-based digital signage to accelerate their digital transformation in a fast-paced, changing world. George Preston from SpinetiX gave us a look at ARYA, the cloud-based solution designed for smart visual communication. ARYA allows an integrator to deliver a user-friendly and scalable solution. George’s demo of ARYA highlighted the solution’s ease of use. Integrators can create different accounts for different users and can upload media from multiple devices, use an unlimited number of displays, create and put content on any screen and can access live help through a chat box.
Learn more about SpinetiX’s ARYA Cloud-based Digital Signage solution here.
GARY: Unscripted with Dave Labuskes
This session was truly unscripted – Gary and Dave had some time to chat about anything they wanted! So, naturally, the conversation focused on live events like InfoComm and ISE. While the pair didn’t make confirmed predictions about attendance numbers for upcoming shows, the pair did discuss how excited they are for the InfoComm 2022. They expect upwards of 30,000 people to attend, but hope for more! And though it was recently postponed to May, ISE 2022 has similar expectations and currently has over 625 exhibitors. Gary and Dave can guarantee a few things thing about both shows – they will foster great collaboration, networking, connections and fun!
The pair also talked about the importance of diversity in AV. AVIXA has put in a great effort over the years to increase diversity in the audiovisual industry. The AVIXA Women’s Council aims to provide a global community of members and professionals who are committed to supporting women who work in AV, and the Diversity Council brings together AV professionals from various backgrounds and cultures to facilitate inclusion within the industry. These councils and groups are so important to our industry, and Gary and Dave discussed how diversity strengthens all areas of AV.
See what else these two talked about by watching Day 2 on demand here.
How Digital Signage Creates Experiences That Connect
The last session of the day was a great panel full of AV and Digital Signage pros! Led by Megan A. Dutta, panelists Brandy Alvarado-Miranda, Jeremy Caldera, Gary Kayye and Mark Quiroz discussed how digital signage creates experiences that connect us. How we work, play and learn has transformed dramatically in recent years, and the pandemic only sped up that process. Thanks to AI-based tech, QR codes, kiosks and more, the capabilities, advertising and branding that DS allows for has grown exponentially. Brandy said that designers and integrators need to focus more on content-driven designs because, when it comes to signage, it’s about both the design of the content and the look of the digital signage itself.
When working with clients, integrators need to stay detailed and ask as many questions as possible throughout the signage process. Ask clients about their goals, visions, budgets and more for their DS usage and their own brand. Jeremy Caldera said that is the most important part!
Ultimately, Gary Kayye says we need to look to the future, which is focused on young people. Younger generations have been surrounded by tech and screens their whole lives. We need to make sure that signage grabs their attention in ways they find attractive and useful.
To summarize, the group gave some tips for creating signage that connects:
- Make signage accessible.
- Talk with clients throughout the entire design process.
- Make sure its ADA compliant.
- Remember that DS is about what and how you’re presenting.
- Have a strategic signage plan, rather you’re an integrator, designer or end user.
- Proactively partner with an ad agency: be a tech provider and a content provider.
- “Content is King, Queen and Everything in-between!” – Steph Beckett