Crestron Is Adding 8K Capabilities to the NVX Product Line

8k crestron

Crestron Electronics will demonstrate support for 8K video content distribution with a software-based AV-over-IP solution as the latest advancement of the Crestron DM NVX platform at InfoComm 2022. The demonstration will showcase the ability to simultaneously encode four 4K streams, enabling the distribution of native 8K content.

The new DM NVX encoding software features what Crestron is calling “an innovative approach to AV-over-IP content distribution” with multistream GPU-based encoding that delivers a visually stunning image composed together with multiple streams on a video wall or large format display.

Where can you find 8K:

  • Retail displays: As retail recovers from lockdown, 8K screens are likely to become a differentiator, used both to lure customers into a store and to market products and brands.
  • Video walls: 8K is increasingly important for large communications and content display at greater distances.
  • Live events: Concerts are using 8K video

Per a Mordor Intelligence report, the video wall market is expected to grow at 11% CAGR over the next 5 years, and much of this growth will come from non-traditional installations in corporate and campus spaces. Whether supporting an organization’s brand, providing messaging from other departments, or acting as a delivery medium of company news – digital signage helps workers and students feel connected and informed.

Crestron’s DM NVX encoding software is on display at InfoComm 2022 in booth, #W603 in the West Hall.