Atlanta, GA, USA and Hergiswil, Switzerland – 6 June 2016 – Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and award-winning leader in delivering digital location-based experiences, and SpinetiX, an award-winning manufacturer of digital signage products, today announced they will introduce the SpinetiX Channel Partner Program for North America at InfoComm 2016.

SpinetiX sells its innovative digital signage solutions primarily through distributors and dealers. As a strategic partner for North America since 2011, Convergent has commitment to deliver more digital signage business opportunities, additional business coaching and support, and greater overall value to SpinetiX channel partners.

“Our goal is to continuously improve the digital signage experience of our customers in every aspect,” said Francesco Ziliani, CEO of SpinetiX. “Following the success of our Channel Partner Program in the EMEA region, we are focused on growing our commercial presence in North America. By growing our partnership with Convergent in this way, we are now truly ready to take the digital signage business to the next level,” he added.

The Channel Partner Program consists of four levels tailored to reward participating partners for their commitment, expertise and performance. As a SpinetiX Dealer, SpinetiX Authorized Dealer, SpinetiX Certified Silver Dealer or SpinetiX Certified Gold Dealer, partners will enjoy increasing benefits commensurate with their commitment and proven performance, such as special project pricing, volume discounts, incremental program support and supplemental marketing resources.

“We are proud to expand our business relationship with SpinetiX as a SpinetiX Distribution Partner and play a key role in growing the digital signage market in North America by making it more accessible to the companies who previously considered it too complex or unreliable for their environment,” said Steve Schilling, president of Convergent. “SpinetiX solutions fit very well with our mission to bring simplicity, reliability, scalability and accountability to the digital signage industry.”

The companies will host two training sessions for interested parties in Las Vegas during InfoComm 2016. The first, an introductory session that includes an overview of SpinetiX solutions, will be held at 2:00 p.m. ET on June 7 at the Vdara Hotel. The second, a InfoComm Manufacturer Training session (MT60) focused on digital signage powered by everyday data, will be held at 10:30 a.m. ET on Friday, June 10.