Christie will hold a masterclass at HUB Montréal, a three-day event for digital creative industries in the entertainment, cultural, and experiential sectors, from October 21-23, 2024.

The masterclass, titled “Virtual projection: Unlocking creative freedom and maximizing the transmedia potential” will explore the virtual production process, and speakers Joseph Conover and Chris Barnett will introduce an “innovative new solution that will help to shape the future of broadcast and cinematic storytelling,” according to Christie.

In this brand-agnostic class, Conover and Barnett will examine LED volume studios and projection-based approaches to virtual production. “Whether you’re a veteran of virtual production or just beginning to explore its potential, this masterclass will offer insights into the tools and techniques driving the next wave of innovation,” says Conover. “We’ll share how projection technology can unlock greater creative freedom and support transmedia storytelling.”

Attendees of HUB Montréal are invited to attend the class, which takes place on Oct. 22 from 4-5 p.m.

Christie is the official technology partner for the 8th edition of HUB Montréal, an annual event that aims to significantly contribute to the business development of digital creativity companies. The 2023 edition of HUB Montréal welcomed over 750 attendees from around the world, with a dedicated team facilitating over 1500 networking opportunities and hosting over 70 activities, including workshops, presentations, and off-site experiences.

To register, go here: hubMontreal.com