Wokingham, UK – (3rd March 2014) – Christie® today announced upcoming demonstrations of the world’s most advanced laser projection architecture and Dolby® 3D, to be held in the Christie Innovation Theatres throughout CinemaCon 2014 (Caesars Palace, 24th-27th March) and the National Association of Broadcasters NAB Show® (Las Vegas Convention Centre, 5th-10th April). Christie DLP Cinema® laser projectors using 6-Primary (6P) colour laser modules, earmarked for mass production in early 2015, will show how 3D light levels, image uniformity, viewing comfort, and a sense of immersion can be vastly improved, especially when combined with advanced separation technology like Dolby 3D, versus conventional 3D systems found in cinemas around the world today.
“Recent declines in domestic 3D movie attendance are a sign that the novelty is wearing off, with audiences less willing to pay a premium for what is all too often a mediocre experience. The lacklustre quality of this experience results from a number of technical limitations with current 3D system architectures, the most serious one being restricted light levels that amount to only 10-30 percent of those levels achieved for 2D presentations,” said Don Shaw, senior director, Product Management, Christie Entertainment Solutions. “Simply put, the movies are too dark, leaving audiences struggling to discern critical details that make up the image in front of them.”
“Christie’s latest laser projection technology, using 6 specific primary colours rather than filtered or polarised broad-spectrum white light, brings dramatically improved 3D efficiency to projection systems, regardless of the size of screen in premium movie theatres,” added Shaw. “We believe that this is the future of 3D cinema projection, that it is right around the corner, and that it will be a key element in boosting 3D box office revenues around the world. Our CinemaCon and NAB Show demonstrations will be the first 6P laser events available to the broad cinema community, from filmmakers to exhibitors, and reaffirms Christie’s 80-year commitment to cinema innovation, rather than ‘moving beyond digital cinema’ as some other industry players have promised.”
At least twice as efficient as today’s best 3D systems, Christie’s 6P laser projectors generate a proprietary mix of photoptically-optimised light wavelengths for each eye directly from the source, in effect eliminating the need for a highly inefficient stage of filtering or polarising the light as it leaves the projector. The Christie demos will use Dolby® 3D glasses specifically engineered to exactly match the 6 primary laser light wavelengths to yield nearly 90 percent light efficiency. “Their colour separation based technique for 3D is well-regarded as the gold standard among industry professionals, especially for its true colour reproduction, compatibility with low-gain white screens, and superior crosstalk performance – only now it can be part of a system that is tremendously more light efficient,” said Shaw.
“Dolby 3D’s advanced colour separation technology is ideally suited for next generation laser projectors,” said Doug Darrow, senior vice president, Cinema, Dolby Laboratories. “With extremely high light efficiency, nearly no crosstalk and crisp images with vibrant colours, we believe Dolby 3D combined with laser projection produces the best possible 3D viewing experience for audiences.”
“Having had the opportunity to witness an early 6P laser demo at Christie’s worldwide centre for engineering, research and development in Canada, I can confidently state that this is an exciting and important innovation in 3D cinema,” said Matt Cowan, co-founder & senior technical advisor at Entertainment Technology Consultants. “I look forward to further refinement of this technology and upcoming installation in premier theatres around the world.”
Consistent with efforts so far in developing 3-Primary (3P) laser projectors, which Christie sees filling important needs in several, non-cinema industries, Christie laser projectors will provide industry-leading brightness (up to 72,000 lumens per projector head), wider colour gamut capabilities, higher contrast, and dramatically reduced maintenance requirements, resulting in a better experience for all applications. As part of its largest research and development programme ever, Christie will continue to develop superior 6P and 3P laser projection solutions for all of its global customers.
Specific to the development of cinema laser projectors, Christie leads the industry in this area, having announced last year that it would supply and install the world’s first commercial laser projection solution for the Seattle Cinerama Theatre, and that it was the first to receive a US FDA approval of variance allowing the sale and installation of laser projectors in movie theatres and other high performance projection venues.