Christie has just announced the launch of the new Christie SKA-3D digital cinema processor, a product that allows 2D/3D image playback from virtually any content source on any brand of projector with separate L/R eye dual DVI inputs. It is a true, high-caliber “all-in-one” cinema processor that ends equipment rack clutter by combining multiple units typically found in a projection booth — an audio processor, digital crossovers, video scaler, 3D decoders, video cross conversion and more — into a single, lightweight and compact box.

Who cares? Well, this is BIG. There are thousands of digital cinema projectors already installed that are designed for showing movies. And, there are all sorts of revenue opportunities for theaters to rent out their facilities for corporate and alternative-entertainment events (e.g., videogame competitions, TV show debut parties, classes, etc). This new processor from Christie adds input capability that makes it possible to connect advertising servers, Blu-ray players, Sony PlayStations, set-top boxes, personal computers and satellite feeds to digital cinema projectors, for the first time ever!

And, this means that AV integrators can go sell and do these installs to the over 14,000 movie theaters across the country. So, go sell this!

Additionally, the Christie SKA-3D provides audio support for up to 16 DCI-AES input channels from the cinema server/Integrated Media Block (IMB) and is configurable with up to ten balanced analog outputs and five, two-way crossovers, as well as built-in support for Hearing Impaired (HI) and Visually Impaired-Narrative (VI-N) audio outputs. It is fully equipped with high-end audio processing features such as 1/3 octave EQ for main channels, parametric EQ for LFE channel, adjustable lip-sync delay, individual speaker channel delays, microphone input, and flexible input to output channel mapping to support any installed equipment.

Beyond that, with numerous analog/digital audio connectors and extensive support for Dolby and DTS multichannel audio formats, this is the only cinema processor that is up to the task of making a cinema owner’s alternative content sound as spectacular as the sound heard in feature presentations.

Go here to understand it better: http://www.christiedigital.com/en-us/cinema/cinema-products/digital-cinema-alternative-content/pages/christie-ska-3d.aspx