A first-time keynote address from Microsoft’s Steve Ballmer and cutting-edge product launches fueled momentum on the eve of the 2009 International CES. Produced by the Consumer Electronics Association (CEA), the 2009 International CES, the world’s largest tradeshow for consumer technology, was held last week in Las Vegas.
During a market research presentation on Tuesday afternoon, CEA released the Global CE Sales and Forecast. According to new data from CEA and the Gfk Group, CEA projected worldwide revenue for consumer electronics will grow more than four percent to reach $724 billion in 2009.
Steve Ballmer, CEO of Microsoft Corporation, delivered his first CES keynote address on Wednesday evening. Ballmer discussed the economy and noted that the challenges we face today should be viewed with optimism. “No matter what happens with the economy, our digital lives will only get richer,” he said.
Ballmer outlined three opportunities that lay ahead for the technology industry – the convergence of the PC, phone and TV; a more natural consumer interaction with devices that will incorporate speech and hand gestures and the connected experience between devices.
For all the latest news and developments from the 2009 International CES, visit www.CESweb.org.