CES Details CES 2022 Plans — And, It’s 100% Live — Leaving Hybrid Coverage to Media Companies
The Consumer Technology Association (CTA) announced CES 2022 will return to Las Vegas next year. Following an all-digital CES 2021, CTA will convene the tech industry in-person and digitally, giving a global audience access to major brands and startups, as well as leaders and industry advocates. CES heads back to Las Vegas Jan. 5-8, 2022, with Media Days taking place Jan. 3-4, 2022.
Attendees can expect to see global brands including Amazon, AMD, AT&T, Daimler AG, Dell, Google, Hyundai, IBM, Intel, Lenovo, LG Electronics, Panasonic, Qualcomm, Samsung Electronics and Sony. Companies including Caterpillar, Indy Autonomous Challenge and Sierra Space (a subsidiary of Sierra Nevada Corporation) are planning to make a Las Vegas debut in 2022. Eureka Park will return with startups representing countries around the world, including large delegations from France, Italy, the Netherlands and South Korea.
“We’re thrilled to return to Las Vegas — home to CES for more than 40 years — and look forward to seeing many new and returning faces,” said Gary Shapiro, president and CEO, CTA. “Hundreds of executives have told us how much they need CES to meet new and existing customers, find partners, reach media and discover innovation.”
Digital audiences will also experience the spirit of the live event in Las Vegas. The CES anchor desk, which debuted at CES 2021, will travel to Las Vegas and connect the digital audience with exhibitors, conference sessions, keynotes and product announcements from the live event using media partners. New content will also be added once CES departs Las Vegas, enabling attendees and exhibitors to continue connecting and exploring.
“Our customers are enthusiastic about returning to a live event in Las Vegas,” said Karen Chupka, EVP, CES, CTA. “Global brands and startups have shared that plans are already well underway and are committed to sharing the magic of an in-person CES with even more people from around the world.”
CTA says it will be reviewing guidelines for coronavirus safety measures from the Centers for Disease Control and Prevention, in addition to state and local guidelines.
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