CEA Says CE Market Will Grow to $165 Billion in 2010

According to the Consumer Electronics AssociaCEA-logo-0110tion’s Tom Edwards, the consumer electronics industry is expected to generate more than $165 billion in U.S. shipment revenues this year, a slight increase from 2009. The CE industry will see positive revenue growth in 2010 after a revenue decline in 2009.

CEA also says that sales of computers are expected to be a bright spot in 2010 as well as the category continues to be driven by the popularity of netbooks. Blu-ray players will continue to grow after a strong 2009 with Blu-ray unit sales rising 155 percent generating more than $1 billion in revenue.

The television market has increased as consumers made the transition to high-definition flat panel sets. Unit sales will climb to more than 37 million in 2010 but price drops will cause display revenue to decline slightly to $22 billion.
The 2013 Industry Forecast has been updated this month and shows annual unit and dollar sales for key CE categories. This Forecast is the consensus of participating manufacturers and retailers and is available for purchase at: http://www.ce.org/

The U.S. Consumer Electronics Sales and Forecast 2005-2010 is published twice a year in January and July. Consumer Electronics Association members may obtain this report at the CE.org website in the “Members Only” section.