Catalyst AV Distribution Network Member Custom Plus Distributing Announces Lou Judd as Director of Sales

phpMf424SPMAuburn, WA – September 8, 2014 – Custom Plus Distributing and sister company independent manufacturers rep firm Oliver Marketing today announced the appointment of Lou Judd as Director of Sales overseeing all four of its west coast warehouse locations (Seattle, Portland, San Jose, Sacramento).

“Having worked extensively with Lou in his previous roles at and Magnolia HiFi, we have confidence that he will bring great experience in sales and business development to the CPD team,” says Mike Munger, General Manager of Custom Plus Distributing. “He has extensive experience organizing and managing programs to support business growth. We’ve always felt our strength as a company is in our people, and we believe Lou is a great addition.”

“I’ve always respected and appreciated the partnership from the team at Oliver Marketing / Custom Plus Distributing. I’m very excited to combine my past experiences with the company’s vision to foster additional growth and opportunities with current and future business partners.”

As Director of Sales for the sister companies, Lou will be responsible for providing direction and essential information for the sales staff, in-depth reporting and analysis for inventory control, and research and development for new vendor opportunities for the companies. Lou will maintain strong working relationships with the current customers and vendor partners, and will be pivotal in team support and program management.

Lou Judd has an impressive professional career in the audio/video industry.  He previously worked for as the Vendor Manager for Home Audio (direct accounts), where he was responsible for inventory dollars, program management, product assortment, marketing initiatives, website presentation and vendor relationships. Additionally, as the Senior Vendor Manager for Home Audio at Best Buy’s Magnolia Home Theater division, he gained experience in the retail brick & mortar arena with P&L responsibilities, program negotiation and store layouts, amongst other areas of responsibility.

Lou can be reached at and by phone at 253.859.1159.

About Custom Plus Distributing
Established in 1996, Custom Plus Distributing is a leading Distributor covering Washington, Oregon, Idaho, Alaska, Montana, Northern California and Nevada territories. Custom Plus Distributing specializes in both car and home categories, providing audio, video, security, and networking products. CPD is also a founding member of Catalyst AV, a consortium of consumer electronics distributors, serving over 15,000 dealers nationwide.

About Catalyst AV
Founded in 2012, Catalyst AV is a network of 11-independent consumer electronics distributors serving the residential and professional AV channels in the U.S.  Catalyst AV grants manufacturers a consistent and cohesive nationwide distribution model to more than 15,000 professional integration specialists.  Catalyst AV benefits integrators by delivering all the products and support necessary to execute the demands of job specifications with confidence.  The Catalyst AV Board of Directors consists of Mike Hench (Electronics Source Distributors); Steve Presti (Easy Access Distribution) and Wally Whinna (Allnet Distributing).