CastNET announced today that it has developed and is shipping a new solution that fully integrates Near Field Communications (NFC) technology with its digital signage software. CastNET with MobileHere technology combines CastNET’s digital signage content management software with NFC to allow mobile devices to easily take away information from digital signage screens.
NFC is a short-range wireless RFID technology that is meant for applications where a close physical touch allows information to be exchanged. By placing an NFC-enabled smartphone or mobile device against a CastNET with MobileHere digital sign, viewers are able to instantly download information or be directed to rich media content on their device.
The real world applications for CastNET with MobileHere are numerous. Rather than just reading information in front of a digital sign, viewers will now instantly take digital signage information to go. Customers and visitors can be directed to websites, videos or mobile app stores as well as instantly download wayfinding maps, menus and coupons along with many other types of information. A significant advantage to the implementation of MobileHere technology with CastNET is that as the message changes on the digital sign, the viewer can tap their mobile device on the screen to automatically receive new information relevant to that message.