BroadSign announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, which includes integration with Quividi’s audience measurement platform. Quividi is apparently the most deployed measurement solution in the digital signage market. The integration with Quividi will allow for the collection of audience counts and the inclusion of these impressions into proof of play reports. It will also permit the triggering of content based on gender, meaning that ad copy will react and adapt to the demographics of the audience viewing a screen in real time.
Quividi’s platform delivers information on how by-passers engage with a screen, such as the number of opportunities to see, number of real viewers, attention time and dwell time, broken down by gender and age class.