BrightSign Unveils Big Plans for DSE 2017

BrightSign, a manufacturer of digital signage media players, has outlined its plans for the upcoming Digital Signage Expo (DSE), which takes place in Las Vegas, NV on March 29th and 30th. The company’s players will power signage not just in its own booth, but also in partner booths as well as key focal points on the show floor. Additionally, BrightSign and TAPP will host a daily happy hour, reserved for early bird visitors to its booth each morning.

BrightSign Behind the Scenes

This is the sixth year BrightSign’s media players will power the DSE entryway — an impressive installation of four columns encased in a total of 18 48-inch Samsung displays. Peerless supplied the mounts and OpenEye Global generated the eye-catching content that will inform attendees as they enter and exit the show floor. Additionally, BrightSign’s players will be hard at work behind the scenes, feeding content to displays in booths all over the show floor including NEC, Philips, Peerless, Zynchro, Reach, Reflect Systems, Almo Pro A/V, Tightrope Media Systems, Wovenmedia, Four Winds Interactive, GDS and every single display in the Chief booth.

BrightSign, Beacons and Beer!

The first 100 people to stop by BrightSign’s booth each day of the show will receive an exclusive happy hour invitation to one of the most unique beer pours they’ve ever experienced. TAPP called upon BrightSign to enable media distribution for its new patented technology, which gives brands and bar owners an innovative way to engage patrons via compelling and entertaining content on the location’s screens (televisions or tablets). This experience is trigged by the pull of a tap handle or when an order is placed via the location’s POS system. Happy hour attendees will get a sneak peek at TAPP’s new technology and witness for themselves one of the most significant innovations to hit the food and beverage industry since Prohibition. 

Booth Demos

At BrightSign’s booth #419, the company will demonstrate its latest solutions, including BrightSign’s first player to support the Intel Open Pluggable Specification (OPS), and the new BrightSign Built-in Digital Signage Module (BrightSign DSM). Additionally, BrightSign will showcase AutoWall, a new solution for video walls using HTML5 content, IP streaming from a BrightSign player to BrightSign end-points, and of course the new Series 3 players.

Larger Than Life Advertising

BrightSign will be visible this DSE well beyond the show floor. The company recently teamed up with Las Vegas-based creative agency Socialure for some high-impact advertising on the world’s largest LED digital screen. Measuring 65 feet tall by 320 feet wide, the Harmon Corner screen sits high above Walgreens and McDonald’s at the intersection of Harmon Avenue and Las Vegas Boulevard. The Socialure/BrightSign content will display on the screen the week of the show, as well as in hardcopy magazines published by Greenspun Media Group.

Visit BrightSign at DSE in booth 419 or go here for more information about the company’s complete portfolio of digital signage hardware and software solutions.