Case Study of the Month: BrightSign Helps Boutique Restaurant Chains Increase Sales
BrightSign, LLC announced a pair of digital signage installations at San Francisco Bay Area dining establishments. In both cases, BrightSign teamed with c3ms media to help these restaurants embrace the shift to digital. But these digital shifts included much more than simply incorporating digital menu boards in these restaurants. The new digital signage helped these restaurants update their branding, refine their menus, and increase revenue and profitability.
Fraiche Yogurt is a small chain of boutique establishments in the San Francisco Bay Area serving up nutritious food, including artisanal frozen yogurt; raw juices and smoothies; sweet and savory snacks; and other freshly prepared treats. One of its four Bay Area locations is situated in Terminal 3 of San Francisco International Airport. Fraiche installed a digital menu board display to help it stand out in an area crowded by many other food vendors. Fraiche enjoyed a 35 percent sales increase since installing the new digital menu boards, and plans are now underway to retrofit Fraiche’s three other establishments in the San Francisco Bay Area.
Lee’s Sandwiches – legendary in fast food circles for pioneering the Vietnamese-style deli movement – chose to implement digital menu boards in one of its new concept locations in Dublin, California. For Lee’s, ‘going digital’ meant much more than just digitizing its static menu boards – it afforded the opportunity to reevaluate the menu as a whole and refine the way Lee’s welcomes and serves its customers. After an extensive re-working of the menu, the Dublin location now serves customers more efficiently than before and plans are underway to roll-out digital menu boards in other locations.