BrightSign will debut at InfoComm 2016 (booth #N2247) Bluetooth integration called BrightBeacon. Bluetooth adds a two-screen experience and enables highly targeted audience participation to digital signage applications.

BrightBeacon makes it possible for businesses to create unique, personalized experiences for virtually any application, enabling bi-directional communication between digital signage and their customers’ mobile devices. BrightSign says this increases customer engagement by enabling businesses to provide highly relevant messaging and content on their digital signage and on customers’ mobile devices. A new level of audience participation is also created when the customer is presented with options to interact with and control the signage from their mobile device.

What sets BrightBeacon apart from competitor solutions is that the Bluetooth low-energy (BTLE) beacon itself is integrated in the BrightSign 4K1142 player – no need for an external device. The beacon scans for other BTLE-enabled mobile devices and sends highly targeted content based on the device’s location. Additionally, the beacon can also receive content, opening the door for two-way engagement that, until now, hasn’t been available as an integrated solution.

BrightBeacon will be available in September on BrightSign’s 4K1142 media player via the free firmware update 6.2 (backward-compatible for existing 4K1142 units already in the field). BrightBeacon can be programed and controlled via BrightAuthor and the BrightSign Network, making it easy to change and update content remotely at any time. The BrightBeacon iOS app is available as a free download on the App Store, and the BrightBeacon feature can also be integrated with third-party apps.

Here are the details.