Brightsign and TMM Communication were recently chosen to complete a digital signage installation at the Buy Paris Duty Free retail shops in the Charles de Gaulle International Airport in Paris. Buy Paris Duty Free is operated jointly by Aéroports de Paris and Aelia (Lagardère Services). BrightSign supplied the players and software, while TMM Communication were responsible for the technical study, projection management, content integration and installation of the project.

The flagship store at Charles de Gaulle airport in Paris opened March 27, 2012 and is equipped with seven double-horizontal, ceiling-mounted screens, and a wall of screens spanning nine square meters. A second store opened June 28 in the new departure lounge of Terminal 2E at Charles de Gaulle, and was outfitted with a pair of display walls covering 14 square meters apiece, and a column comprised of 36 synchronized screens.

“BrightSign’s players deliver high-quality video content, perfectly synchronized to the 46- and 70-inch Samsung displays in massive video walls, as well as the architectural arrangement of 36 43-inch Hyundai screens situated in a circular column,” said Michel Baronnier, president of TMM Communication. “This impressive installation truly captivates the attention of travelers as they make their way through the duty-free shopping area.”

Mr. Baronnier said of the BrightSign players selected for the installation, “In addition to a quick deployment timeline, we also appreciated the players’ low consumption of electricity, because you can imagine the result behind a 36-screen video wall had we used 36 400w PCs!”

All told, the stores include a combination of more than 110 BrightSign HD210 and HD1010 players in four airport store locations. Point-of-sale messaging and imagery is delivered on synchronized video walls, positioned in unique and challenging configurations throughout each store location. Advanced interactivity triggered by IR detector enables efficient and surprising signage that runs only when a person enters the area in front of the display.

The video wall synchronization features Full HD video quality to attract customers into the store, and further, to engage them with the brands carried in-store. The result is an unparalleled shopping experience, with stunning visuals that successfully draw the attention of weary travelers, capturing revenue that was previously out of reach.