Brainstorm Makes Real-time AR/VR Events Easy With Edison PRO


Madrid, Spain, 25th May 2021-. Brainstorm is launching Edison PRO, an affordable and easy-to-use high-end presentation tool that quickly transforms any live, online presentation, or conference session into a fully immersive experience using Augmented Reality (AR) and virtual environments. Template-based for ultimate ease-of-use and requiring no previous experience in graphics, video, image, or 3D object creation, Edison PRO allows users to enhance their speech and storytelling with real-time 3D graphics and other visual aids, as well as including themselves in the presentation. All they need as a starting point is a Powerpoint file or a PDF.

Based on Brainstorm’s real-time 3D technology, Edison PRO allows broadcasters, corporate, live events, education, houses of worship, influencers, and online content providers to turn a simple presentation into a complete interactive show through an affordable and easy-to-use platform that does not require expensive hardware or a studio setup. A complete standalone system, Edison PRO is ready to work out of the box — all that is required is a camera and a portable chroma set to include the presenter in the virtual world with the presentation.

By using a drag-and-drop operation, Edison can be used by anyone, and ships with a library of pre-defined templates, scenes, furniture, pointers, screens, and other objects to populate the scene, plus a number of interactive templates for quizzes and polls to further customize the event. It is also fully compatible with Unreal Engine, allowing Unreal’s photorealistic scenes to be used as 3D backgrounds for a presentation, enhancing the looks of your presentations. An optional Edison UC (Edison Unreal Control) plugin allows for controlling and editing the blueprints, objects, and properties of the UE scene directly from Edison’s own, user-friendly interface.

Installation, training, and support are straightforward, ensuring a rock-solid operation even in highly demanding live production environments. Edison PRO can be customized with options to match any customer requirement, present or future. US and Canada users will also benefit from the new value-add distribution deal signed with leading distributor JB&A, ensuring local-level support for Edison PRO and the rest of the AR/VR/XR products in the extensive Brainstorm range.

“By coupling advanced technology with extremely easy operations, Edison PRO helps users to bring their live and online presentations to a whole new level,” comments Brainstorm CEO, Ricardo Montesa. “It has been developed to bring the high-end quality of broadcast shows to users at a whole new price point, leveraging our more than 25 years of broadcast experience to create impactful presentations using pre-existing content, without requiring the expensive and time-consuming ad-hoc generation of new assets.”

Edison PRO is available immediately across the US and Canada from JB&A as well as Brainstorm’s value-added reseller and system integrator network with pricing starting at $9,995, hardware and software included, plus options.