MINNEAPOLIS (May 30th, 2014) – BP Marketing Group, LLC announced the launch of its Technology Showcase TourTM today. The Technology Showcase TourTM (TST) is the first of its kind, highlighting the increasing demand for AV & IT unification in integrated environments. The tour features a 36’, state-of-the-art exhibit trailer, including products from 18 different manufacturers. The emphasis on integration provides for real world solutions and applications that apply to nearly every market.
The Technology Showcase TourTM aims to revolutionize the current business model by overcoming many of the issues and obstacles facing today’s key industry segments. Dealers and consultants will now have
access to a variety of technology solutions without the need to purchase expensive demo units. Manufacturers will benefit from a more effective strategy for bringing new products to market. End users can now experience commercial AV & IT technology firsthand in their own cities. The underlying goal of the Technology Showcase TourTM is to strengthen relationships and improve communication throughout the industry.
“The TST will fundamentally change our rep model,” said Steve Garber, President of BP Marketing Group. “We are bridging the gap between innovative manufacturers and the increasingly knowledgeable end user. National and regional trade shows are limited to isolated exhibits within product lines. The Technology Showcase TourTM takes solutions from all of our manufacturers and incorporates them into a completely integrated commercial environment. We are showcasing technology like never before.”
The Technology Showcase TourTM will complete a seven-month, 18-city tour in 2014. The tour will have multi-day stops in each city, with different locations every day to accommodate a variety of attendees. Information about the tour can be found at www.techshowtour.com. The website includes event dates, manufacturer lists and an interactive gallery. Opportunities to host an event on the Technology Showcase TourTM are also available upon request. About
BP Marketing Group
At BP Marketing Group we cultivate and maintain lasting relationships with industry leading AV & IT manufacturers. The benefits of these relationships are passed on to our dealers, integrators, consultants and end users. In doing so, we proudly provide unmatched levels of customer service and support. We have the knowledge and resources to meet the growing demands of the industry. Simply put, we have the tools to help build your business.