Bobby Swartz Is New CEO of Starin


Starin announced the appointment of Bobby Swartz to the position of chief executive officer. Swartz has been with Starin for over 13 years and had focused on development of new brands and technologies into the channel, as well as managing the Zoom ecosystem of products to the channel.

“My entire career has been focused on service to our partners at every stage. As CEO of Starin, it is my goal to make sure we as a company, lead our industry with a mindset of care and service to each of our partners, customers and connections,” Swartz said.

Bill Pak will maintain his role as chief operating officer. Pak has been with Starin for 23 years holding progressive leadership roles in sales, finance and operations, playing essential roles in taking Starin from a small rep firm to a value-add AV distributor.

Starin welcomes Nick Parisi as chief financial officer. Parisi is a senior financial leader with over 20 years of progressive experience in finance. Mr. Parisi earned his bachelor’s degree in accounting from Illinois State University and Master of Business Administration from Elmhurst College.

“Mr. Parisi joins us at an ideal time in Starin’s evolution as part of the Midwich group of Companies,” Pak said. “With over 20 years of experience as a senior executive in finance, Mr. Parisi has held leadership roles in manufacturing and distribution across multiple industries. Mr. Parisi is a values-based approach to leadership and proven track record of profitability improvement will be a great fit to the team!”

“I am excited to join the Starin team to continue its incredible growth while leveraging the size and expertise of the publicly held Midwich Group,” Parisi said. “This is a pivotal time for Starin in regards to its evolution as a business to be the best value-added AV distributor in North America. The focus will be on profitable growth, business processes and continuing to cultivate our valued customers while providing solutions through partnering with affiliates to accentuate our value proposition. I was attracted to the great team in place and the values of the organization which is what work and life are all about.”