Bluefin International added Susan Wilhite to its commercial sales team in the new role of senior director of business development. Wilhite will focus on cultivating key relationships with channel partners and will help to establish Bluefin as the “go-to digital signage resource” in the commercial AV space.

Bluefin specializes in custom signage displays for consumer-focused branding and engagement. Recently, Bluefin expanded its offering to help ProAV integrators and distributors address the long lead times the industry is struggling with. Inventory of commonly requested signage configurations is now available in their Cumming, Georgia, warehouse for immediate delivery. Additionally, “light-custom,” which the company refers to as tailored options, are available should requirements arise that the stocked products won’t fit. The addition of Wilhite is opportune as the company rolls out this problem-solving approach to AV integrators.

“I love this industry and helping people solve problems with innovative solutions — that’s always been my main objective throughout my career. I aim to continue Bluefin’s growth by being customer-focused and identifying opportunities where Bluefin’s products can impact a brand’s recognition and messaging. I’ll be heading to Atlanta next week for our global sales meeting and can’t wait to meet and collaborate with the team,” said Senior Director of Business Development Susan Wilhite.

Bluefin CEO Frank Pisano said, “Susan is a perfect fit for Bluefin! She’s got a solid track record for being a top sales achiever. She’s also very involved in the industry with the Women in AV/IT (WAVIT) organization and has been a well-known volunteer for many years. That combination was exactly what we were looking for when developing this role – someone that’s connected and customer-centric. Look for Susan at several of our upcoming events like CEDIA/Commercial Integrator Expo in Denver, as well as the Total Tech Summit and DSE later this year.”