Blue Alchemy Labs, a tech-leading voice in themed experience and attraction design, is proud to announce its appointment as the official partner of TruSound International, Ltd., an innovator in 360-degree immersive and interactive sound technology, for the Oceania region. This strategic alliance aims to revolutionise the landscape of experiential entertainment and events by integrating TruSound’s cutting-edge audio solutions with Blue Alchemy Labs’ expertise in immersive experience and attraction design.

Over many years’, the award-winning team behind Blue Alchemy Labs has established itself as a premier design group specialising in crafting extraordinary visitor experiences. Their portfolio spans theme parks, immersive exhibits, and live events, with notable projects including collaborations with Universal Studios Japan and the Museum of the Future in Dubai. Their comprehensive services encompass planning, design, delivery, and post-project support, ensuring seamless integration of creative vision and technical execution. ​

TruSound stands at the forefront of 360-degree immersive and interactive sound technology, dedicated to transforming audio experiences through innovative research and product development. Their mission is to create hyper-realistic soundscapes that merge artistic vision with technical excellence, providing creators with powerful and flexible tools for expression. TruSound’s strength lies in its unique vision; creating immersive and “smart”​ audio tools that are capable of reacting to their environment all while delivering a rich immersive backdrop of sound.

The partnership between Blue Alchemy Labs and TruSound is poised to deliver unparalleled immersive experiences to the Oceania region. By combining TruSound’s advanced audio technologies with Blue Alchemy Labs’ design proficiency, the collaboration aims to set new standards in the experiential entertainment and events industry.​

Mike Ross, Director and Founder of Blue Alchemy Labs, said; “Collaborating with TruSound allows us to push the boundaries of immersive design by incorporating their groundbreaking audio solutions. This partnership will enable us to create more engaging and sensory-rich experiences for audiences in Oceania.”​

Stephen Cavit, Co-Founder and Chief Executive of TruSound, adds; “At TruSound, our platform offers a new level of reality, interactivity, and reliability in sound experiences. This aligns well with Blue Alchemy’s goal of elevating the guest experience. Their expertise in immersive design complements our technology, and together, we look forward to enhancing the landscape of experiential entertainment in the region.”

This collaboration signifies a significant advancement for both companies. For Blue Alchemy Labs, integrating TruSound’s audio technology enhances their ability to deliver multisensory experiences that captivate audiences. For TruSound, partnering with a renowned design firm like Blue Alchemy Labs provides an opportunity to showcase their technology in innovative applications.​

Beyond the immediate benefits to both companies, this partnership promises to elevate the standard of experiential entertainment and events in Oceania. Audiences can anticipate more immersive, engaging, and memorable experiences that seamlessly blend cutting-edge audio technology with visionary design.​