Future of AV: Merging of Product Development and Marketing

Gantt_waterfall.jpg

Engineers invent and innovate. Products are created. Marketing promotes the products. Sales try to, well, sell the products. That’s the way it’s been done in product development for ages including in the audiovisual industry (AVL). And that’s the past. The future is the merging of Product Development and Marketing. Whereas the linear path described above […]

Read more

Situational Awareness, Part 2: The Technology Lag Factor

marketoonist_digital_transformation_1218.gif

Scott Brinker, editor at chiefmartec.com, better known as the Chief Marketing Technologist blogger, said in a recent post, “The funny and frustrating truth is that organizations change (far) more slowly than technology.” In fact, the speed of technology uptake (or change) is usually a fraction of the speed at which the technology is actually evolving. […]

Read more

AVPhenom launches Electronic Gift Giving Service

gifts.jpg

December 24th, 2018 Orange County, CA Just in time for Christmas, AV innovator and inventor, Mark Coxon, AKA @AVPhenom, has introduced a disruptive new electronic gift-giving service. “I saw two trends converging in the marketplace”, says Phenom.  “First, young people are consuming a large amount of YouTube content and Twitch content. Secondly, there has been an […]

Read more

Top AV and Collaboration Predictions for 2019

machine-learning-1218.jpg

2018 has been an interesting and eventful year in the AV and collaboration industries.  We’ve seen a number of mergers and acquisitions, rebranding of products, new players big and small entering the market and an avalanche of new products. So what does 2019 have in store for us? I don’t have a crystal ball, but […]

Read more

Look How Easy Content Creation on Digital Signage Networks Has Become!

ds-content-gary-1218.jpg

We’ve been covering, tracking and following the digital signage market for well over 10-years now. And, it’s gone from good, to great, to fantastic to incredible. In those 10+ years, there’s never been a negative sales year and, in most years, the digital signage market has enjoyed double-digit growth. It’s grown from a few giant […]

Read more

Security Through Light: The World’s First Quantum Secured Video Conference

one-time-pad-1218.jpg

My readers will know that I tend to focus on topics related to collaboration, user-interaction, and generally building products that help us work together. You may be surprised to learn that a significant amount of my time is spent thinking about security. As devices become increasingly attached to our enterprise networks – those same devices must be […]

Read more

Situational Awareness

awareness-1118.gif

Have you noticed the dramatic rise over the last two-plus years in corporate AV/IT client demand for collaborative technology, huddle spaces and similar functionality? It’s a hot buzz word in the upper echelons of corporate management and HR departments. The thought process for most companies goes something like this: Senior management decides that: “We need […]

Read more

Oculus Connect 5 – The Experience

facebook-vr-spaces-1218.gif

Last month, we discussed the Oculus Connect Developers Convention, a meeting I had recently attended in virtual reality. This month, I thought we would address the effectiveness of meeting in virtual reality. First, let’s discuss the event itself, which was the annual conference for Oculus virtual reality developers. For those of you who have been […]

Read more

What Keeps an AV Professional Up at Night – Part the Second

suskins-face-1218.gif

I’ve spoken about the things that keep an AV professional up at night — in part the growing rise of one-box, easily configurable solutions sharply reducing the need for highly skilled integration in simple spaces. That trend continues with both industry stalwarts like Crestron and smaller upstarts like Owl Labs selling single-device collaborative solutions. That’s […]

Read more

Is the AV Industry Getting Soft?

Soft-Skills.jpg

Technology is an ever-changing environment, and the world of AV technology is no different. Change allows technology industries to thrive, given that the people working in the industry see it for the opportunity it represents and embrace their new futures to pursue it. Many times embracing change means that it’s time to retool our businesses and part […]

Read more

Murphy Was an Optimist

something-happened-1118.jpg

The most often ignored or forgotten problem in AV/IT systems can be summed up in this quote from Benjamin Franklin: “By failing to prepare you are preparing to fail.” Technically speaking, a failure is declared when the system does not meet its desired objectives. Therefore we can consider any system that cannot meet minimum performance […]

Read more

Barco Restructures, We Dissect the Announcement

BarcoRestructures.jpg

Barco announced today a restructuring plan to align the organization with changing market demands and growth opportunities while enhancing the company’s long-term profitability. This comprehensive plan addresses specific aspects of Barco’s organizational structure and effectiveness particularly in the areas of product management and commercial and service delivery processes. The plan also includes the re-investment of […]

Read more

Take Control Of Your Landscape: A Guide To The Connected Outdoor Environment

Outdoor-AT-hedge2.jpg

Some of the most impressive properties that I’ve helped design and create into smart controlled experiences for their occupants all included a healthy mix of controlled and zoned lighting, with audio and video as well, in order to shape some truly incredible experiences in the residential, commercial and industrial spaces. The truly impressive ones, however, […]

Read more

AV=Actual/Virtual

virtual-reality-1018.jpg

Last week, I attended Oculus Connect, the conference for Facebook/Oculus virtual reality developers. It was one of the best glimpses I have yet seen into the uses of a new technology that will change the way we do business in industries with events or communication and collaboration with remote people (rental and staging, collaboration, education, […]

Read more

Today, We’re Launching THE rAVe Agency

THErAVeAgency-announcement.png

As you may know, I have been teaching both new media advertising and branding at the University of North Carolina (UNC) for more than 10 years now. Nearly my entire professional life has been spent in marketing and branding and I was excited when the dean of the School of Media and Journalism (where advertising and PR live at UNC) […]

Read more

Scheduling, Software as a Service and the Day I Sat Through the Same Presentation Four Times

room-scheduling-1018.jpg

I don’t know if “As a Service” has replaced “experience” or “convergence” in the AV buzzword bingo game, but it certainly has been a hot topic as of late, opening some interesting questions as to how the business models of traditionally hardware-centric AV companies fit into a software — and software as service — based […]

Read more