Screen Innovations announced the return of Blake Vackar as the company’s brand ambassador. Vackar, who began his first stint with Screen Innovations in 2009 and helped the company launch the Black Diamond brand, rejoins after 18 months at Meyer Sound where he served as residential sales manager. From March 2009 to February 2020, Vackar was director and vice president of sales at Screen Innovations.

With more than 25 years of industry experience — including five years each at Dyer Electronics and D-Tools — Vackar brings a “wealth of knowledge and acumen back to Screen Innovations at the dealer, integrator and manufacturing levels.”

“It’s super exciting to be back at SI. Screen Innovations sells fun, beautiful products that enable a wide range of people to enjoy the big screen experience,” said Vackar. “The company has strong leadership and I look forward to working again with Ryan and Shannon Gustafson, Kim Parker, and the team. It’s about the entire experience and that is what Screen Innovations is selling. I love seeing customers embrace that.”

Vackar’s focus will be strengthening dealer relationships and delivering the personal touch, helping integrators get into people’s homes and businesses and show them what’s possible so they can be “mesmerized by the experience.”

“Bringing projector and screen together has never been easier. We are making it the mission of Screen Innovations to bring that seamless experience to the world and own it,” Vackar added. “We will make it accessible for everyone. A large part of my job is to educate the dealer on the details of the installation and give them every ounce of support they need so they can respond to their customers right away.”

“Screen Innovations lives up to its name and that is a major reason why I came back. It’s a fun, vibrant company that’s looking to change things for the better. We led the charge with the introduction of Black Diamond in 2009, where we went from a 3.5-inch frame to a half-inch frame and then we added LED backlighting to enhance the experience even further,” Vackar said. “At the time, this approach was all-new, and it was incredibly exciting to see the industry react; projects were being approached with more creativity and the outcomes were spectacular! The same is true today but the industry at large needs an infusion of energy. If you know me, you know I’m like the Energizer Bunny. I truly love working side-by-side with dealers to get the job done right.”

“It’s exciting to welcome Blake back to Screen Innovations. He exudes passion and his knowledge and experience in the category is unparalleled,” said Kim Parker, CEO of Screen Innovations. “His presence was deeply missed, and we’re thrilled to have him back as SI gears up for the future. There is simply no better person for this particular role than Blake Vackar. SI dealers will benefit greatly from his return.”