BenQ Unveils New Transparent Series Displays to Bring New Life to Retail, Digital Signage

BenQ_TL321C-smCOSTA MESA, Calif. — June 2, 2016 — BenQ America Corp., an internationally renowned provider of visual display solutions, today unveiled the latest in its line of innovative signage products, the TL240C and TL321C. Designed to bring a new and dynamic approach to digital signage and retail applications, the new models uniquely feature 24-inch and 32-inch lightweight display boxes to showcase products alongside relevant audio and video, bringing product promotions to life.

“One of the biggest obstacles facing store owners and merchandising managers is customer engagement,” said J.Y. Hu, vice president, business line management at BenQ America Corp. “The TL240C and TL32IC go beyond the traditional digital signage experience, creating a display option that captivates customers in a whole new way. The result is a compelling product promotion that keeps customers in the store longer and helps capture more sales. With the TL Series displays, BenQ continues its tradition of delivering unique visual displays at a great value.”

Designed to allow consumers to see the actual product inside the box enclosure while simultaneously watching an advertisement of the product on the outside screen, the TL240C and TL32IC Transparent Series Displays are an all-in-one solution for product promotion. Featuring an exclusive pixel design, the transparent display strikes the optimal balance between the desired transparency effect and excellent optical performance with a color depth of up to 16.7 million colors per interface. Adding to the ultra vivid effect, the level of transparency can be adjusted according to the lighting source in the environment, style and features of the displayed content to achieve the highest display versatility. The TL Series has an average life span of 30,000 hours, providing several years of nonstop service. With the reliable industrial-class performance and sturdy build, the new TL Series displays are an economic option over many consumer models.

Boasting ample multimedia connectivity, the TL240C and TL32IC displays are easy to set up and convenient to use. They feature HDMI, DVI-D, VGA and USB inputs, supporting today’s digital sources as well as traditional analog. Built-in 4W speakers provide crystal-clear audio to round out the stunning customer engagement experience. Including landscape and portrait mode display support, the units are easy to customize to fit a variety of applications.

The integrated USB display feature allows for cable- and PC-free content setup. Users can simply load the content onto a USB flash drive and plug it into the USB port. Content appears on the dynamic display in seconds and the most popular media formats are supported, including MP4 and JPEG, for painless content creation and upload.

Both models are available now to enhance the shopping experience. More information on the full line of BenQ products is available at http://www.BenQ.us.