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As ISE 2026 approaches, we’re highlighting some of the companies exhibiting on the show floor and previewing what they plan to showcase in Barcelona. This interview is with Yealink‘s Fuhan Lee, product marketing lead.

Q: What’s driving your decision to exhibit at ISE 2026, and what are you hoping attendees take away from your presence this year?

A: Our presence at ISE is driven by a fundamental shift we see in the industry: from selling discrete devices to delivering integrated, intelligent, and business-outcome-driven workspaces. Fragmentation is the single biggest pain point for our customers and the industry at large. At ISE 2026, we want attendees to leave with one clear conviction:

Yealink is no longer just a hardware vendor; we are the one-stop strategic partner who simplifies complexity. We are here to showcase a viable, end-to-end alternative to the multi-vendor puzzle, proving that true interoperability, seamless management, and future-proof innovation can come from a single, trusted source.

Q: What solutions or experiences are you unveiling in Barcelona that showcase how your company is evolving?

A: We are moving beyond the “box” to showcase the “experience.” This evolution is manifested in two key areas:

Our Upgraded ProAV Demo Room: This is a live, breathing enterprise environment where visitors will experience our full AVONE solution and MVC Multi-Camera Solution in concert. It’s a testament to our capability to deliver complex, one-stop solutions for complex spaces, moving up the value chain.

120s Full-Stack Projection Experience: You can have a breakthrough in visual collaboration — a native, full-stack projection solution engineered from the ground up. It’s our declaration of mastering the complete visual chain, offering unparalleled control over quality, integration, and scalability for expansive or multi-room deployments.

Q: Where is your biggest growth or momentum coming from as we move into 2026 — new markets, partnerships or product categories?

• A: Product Category: The core engine is our AI-powered, one-stop, one vendor portfolio. The market is overwhelmingly choosing comprehensive, simplified solutions over best-of-breed chaos. This category is our fastest-growing segment.
• Partnerships: This growth is accelerated through strategic ecosystem partnerships, particularly with leading platform and software companies. We are deepening integrations to ensure our hardware becomes the intelligent, preferred canvas for the world’s leading collaboration experiences.
• New Markets: This combined force is unlocking new vertical markets and enterprise segments that previously required complex, custom integration. We are now seen as a viable primary partner for large-scale, standardized deployments in corporate, education, and government sectors.

Q: For someone walking the show floor with limited time, why is your booth worth the stop?

A: At our booth (#2S700), you can witness the future of work. We offer a condensed, high-value journey that delivers both inspiration and practical answers:

• See the Solution: Experience our One-Stop Immersive Workscape, a holographic flow through 10+ real office scenarios, proving integration is not just possible but powerful.
• Glimpse the Future: Get an exclusive look at our next-generation developments within the AVONE ecosystem, a sneak peek into where professional AV is headed.
• Get Actionable Insight: Join our “Expert Talk” sessions to move beyond hype and learn how leading organizations are turning AI and integration into tangible business value. It’s the most efficient way to calibrate your strategy for 2026 and beyond.

Q: Any sneak peeks or big announcements you can hint at before the show?

A: We are on the cusp of redefining interoperability. We are focused on delivering unprecedented levels of openness, scalability, and management simplicity for the most demanding enterprise environments. For integrators and enterprises tired of proprietary lock-in and complexity, what we are unveiling at Stand #2S700 will represent a significant step toward a more flexible and powerful future.