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As ISE 2026 approaches, we’re highlighting some of the companies exhibiting on the show floor and previewing what they plan to showcase in Barcelona. This interview is with WyreStorm Product Development Director Zec Voislav.

Q: What’s driving your decision to exhibit at ISE 2026, and what are you hoping attendees take away from your presence this year?

A: ISE has always been an important show for us, but 2026 feels especially relevant. The AV industry is at a point where systems are more powerful than ever, yet also more complex, and that’s exactly where WyreStorm focuses. We’re exhibiting because we want to show how powerful technology doesn’t have to be difficult to deploy or operate.

What I hope attendees take away is clarity. When they leave our booth, I want them to feel that AV systems can actually work the way people expect them to, reliable, intuitive, and flexible enough to adapt as needs change.

Q: What solutions or experiences are you unveiling in Barcelona that showcase how your company is evolving?

A: This year, we’re very focused on real workflows rather than isolated products. You’ll see solutions that bring together video, control, and AV-over-IP in a way that feels cohesive and practical.

We’re showing how multi-camera environments can be simplified, how control systems can be more open and visual, and how AV over IP continues to evolve into a mature, dependable foundation for modern installations. It’s a reflection of how WyreStorm is evolving, moving beyond individual devices toward complete, user-friendly ecosystems.

Q: Where is your biggest growth or momentum coming from as we move into 2026 — new markets, partnerships or product categories?

A: The momentum is coming from a combination of all three, but if I had to highlight one area, it would be how our product categories are expanding to meet real-world demand. AV-over-IP remains a strong driver, but we’re also seeing significant traction in collaboration, control, and hybrid workflows.

At the same time, our partnerships are becoming deeper rather than broader. We’re working more closely with integrators and technology partners to solve specific challenges, and that’s opening doors in both established and emerging markets as we move into 2026.

Q: For someone walking the show floor with limited time, why is your booth worth the stop?

A: Because we respect their time. When you stop by our booth, you won’t see technology for technology’s sake. You’ll see practical solutions that solve problems people actually face every day.

We’re showing systems that make sense immediately, cleaner installations, simpler control, fewer points of failure. It’s very easy to understand how what we’re showing can be applied directly to real projects, and that’s something attendees really appreciate, especially at a busy show like ISE.

Q: Any sneak peeks or big announcements you can hint at before the show?

A: What I can say is that we’re continuing to push in the direction of simplification without compromise. There will be new developments around multi-camera workflows, control, and system integration that build on what we’ve already introduced.

We’re not chasing trends for the sake of it. Everything we’re announcing is rooted in feedback from the field and designed to make integrators’ lives easier. If you’re interested in where AV is heading next, and how to get there without adding complexity, it’s worth stopping by WyreStorm booth 3A530.