THIS IS A PROMOTED POST

Behind the Booth at InfoComm 2025 gives you a front-row seat to the people and products shaping the show floor. In this sponsored series, we sit down with top executives from InfoComm exhibitors to find out what they’re showcasing, which trends they’re watching and how they’re pushing the ProAV industry forward. This interview featured FOR-A‘s Satoshi Kanemura.

Q: Why is FOR-A exhibiting at InfoComm 2025, and what are you most excited to showcase this year?

A: We are very excited to showcase the lineup of Alfalite AlfaCOB (Chip-on-Board) LED displays. FOR-A America is the exclusive U.S. business partner of the Spanish LED screen manufacturer Alfalite. Integrated into the new Neopix and UHD Finepix LED panels, Alfalite’s MATIX technology represents a significant leap forward in LED panel quality and durability.

MATIX improves upon Alfalite’s revolutionary ORIM (Optical Injection Resin Module) technology. Like ORIM, MATIX offers an ultra-wide viewing angle of up to 175°, while further reducing glare and reflections.

Q: What trends do you expect to see dominating the show floor, and how is your company positioned to lead or respond to them?

A: I believe we’ll see a far greater variety of LED walls as well as solutions that incorporate IPMX standards for increased interoperability throughout the pro AV market.

Q: Which new products, solutions or updates are you featuring — and how do they address current needs in the AV industry?

A: Made entirely in Spain, Alfalite displays feature Brompton processing and are fully TAA-compliant for government use. Alfalite’s COB MATIX LED technology responds to the need for more depth of color, less reflection, ease of installation and extreme durability. With its Stack System (no tools required) design and front or rear panel access, the screens are a snap to install and maintain. They can be built into any size of LED wall or volume, creating virtual production and augmented reality spaces. Ease of installation means the A/V crew can transform a presentation stage rapidly, which is a great benefit when there isn’t much time between services, and you need to change the background pronto.

Alfalite has even reduced the number of screws in each panel, which again makes them easier to install and maintain. And the picture quality just keeps getting better.

Q: How is your company supporting integrators and end users in navigating today’s biggest AV challenges — not just at InfoComm, but year-round?

A: The challenge with LED displays is to create the most vivid display possible while making it easy to install and maintain. Alfalite LED walls continue to improve, not just in picture quality but also in durability, ease of use and installation. With MATIX, fully encapsulated LED modules are built with advanced materials that protect against impacts, liquids, and chemicals. It also enhances thermal dissipation, color and brightness uniformity, contrast, and deeper blacks, providing optimal performance in a wide range of conditions.

Q: Why should InfoComm 2025 attendees make a point to stop by your booth?

A: The best way to understand the value of Alfalite LED panels is to see and feel them up close. Among the first differences visitors will notice is the wall’s unparalleled visual performance. Alfalite panels create superb brightness and color fidelity. Next up is the 175-degree viewing angle with perfect precision and no color degradation. Visitors will also be taken aback by the extreme durability of the panels, along with the ease of installation.
The UHD series of panels are wonderful for displays. The Alfalite UHD Finepix series starts at 0.6 pixel pitch (with MATIX AlfaCOB technology) and also comes in 1.8 mm, 1.5 mm, 1.2 mm, and 0.9 mm pixel pitch. MATIX AlfaMIP technology is available in 0.9 mm and 0.6 mm pixel pitches in the UHD Finepix series. The Alfalite’s UHD Finepix series is designed specifically for critical applications in control rooms and corporate settings.
Neopix is available in five pixel pitches—1.5 mm, 1.9 mm, 2.6 mm, 2.9HB mm, and 3.9HB mm. The panel is ideal for rental and film VP XR applications.

Q: Anything else you’d like to share ahead of the show?

Not only for live event production, Alfalite video walls are fully TAA-compliant. They are an ideal choice for government AV applications. Stop by InfoComm Booth #1253 during the show!