Barstool Sports Forms Unique Technology and Marketing Partnership With Yamaha UC

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Yamaha UC’s Conferencing Solutions Were Installed at Barstool’s New Headquarters as Part of a Mission to Educate Consumers on the Value of Professional, Friction-Free Meetings

SUDBURY, Mass. — March 12, 2020 — Yamaha Unified Communications has announced a partnership with Barstool Sports, an influential sports and lifestyle multimedia company, to deploy its broad portfolio of conferencing solutions in the media company’s new headquarters in New York. Yamaha UC is also sponsoring Barstool’s podcasts and videos, targeting the company’s millions of monthly subscribers, which include end-users as well as IT and AV professionals who may benefit from superior quality meetings within their own organizations. With this strategic partnership, Yamaha UC aims to bring greater awareness of how its solutions transform the meeting experience into a clear, natural, and user- and IT-friendly event.

“We have people not only in the office but also out in the field,” said Pete Overmyer, head of media technology and production at Barstool. “It’s vital that we are able to quickly and easily communicate with them, whether that’s in meetings at headquarters or on a sales call taken on the road. Yamaha UC’s commitment to quality and its support reflects the same values of the Barstool brand.”

Yamaha UC provided the company with a customized conference package to address a variety of meeting spaces. The sales team was provided with YVC-200 portable USB + Bluetooth® personal speakerphones. The portable, yet professional, conference phone delivers high-performance audio anywhere. User-friendly, the phone allows sales members to simply pair it with their laptop or mobile device via USB or Bluetooth to hear and be heard clearly. Yamaha UC’s Revolabs FLX UC 1000/1500 USB and VoIP conference phones were installed in 10 private call rooms and four conference rooms in the new facility, meeting Barstool’s criteria for simple, effective, and clear communication and collaboration. In addition, two CS-700 Video Sound Collaboration Bars were installed, providing a powerful combination of industry-leading audio and video conferencing technology integrated into one user-friendly and easy-to-deploy system.

In addition, Barstool is currently testing Yamaha UC’s latest UC solutions, the SIP CS-700 Video Sound Bar and the ESB-1080 Enterprise Sound Bar and Collaboration Kit. The SIP model of the CS-700 integrates PBX and UC applications, allowing Barstool to bridge telephone calls and web conferences while achieving the same high-quality audio from all communication channels from one easy-to-use system. The Yamaha Collaboration Kit bundles the ESB-1080 Enterprise Sound Bar with an AI wide-angle USB camera from Huddly, a leading manufacturer of award-winning, AI-powered conference cameras.

“Barstool’s audience is made up of commercial AV users who are wrestling with evolving workplace and technology meeting expectations,” said Michael Fitch, vice president of global sales and marketing at Yamaha Unified Communications. “By partnering with the company, we can reach those users and educate them on the benefits of UC technology that delivers intuitive and superior quality meetings. The deployment at Barstool’s headquarters is the perfect use case for them to learn more.”