Barco and X2O Media at Digital Signage Expo 2015

x2oplatformAt DSE 2015, X2O Media, a Barco company, will be highlighting innovative applications that demonstrate the capabilities and versatility of the company’s award-winning HTML5-based X2O platform. Delivering real-time visual communications to the right audience, at the right time, on the right device, the platform is designed to streamline content management workflows. This greatly simplifies the creation and management of media-rich channels for developing new forms of engagement and delivering enhanced experiences for both customers and employees. With its modern look and highly intuitive graphical user interface, the X2O platform now makes it easier than ever to create, schedule, and play out dynamic content on visual communication networks. In addition, X2O will be joined by Barco’s Retail and Advertising division, displaying dynamic retail solutions via Barco’s X2 and C5 LED video walls and interactive LCD displays. All channels on display will be controlled by a tablet, demonstrating the easy integration of handheld devices.

Interactive Retail Experiences

Intelligent Display Networks
Touchscreens placed in strategic locations will simulate a retail environment in which customers can interact with screens in order to browse through a catalogue and obtain detailed product information that adapts dynamically to its audience based on gender recognition, mood, and interest. For instant customer support, Barco’s X2O platform also lets shoppers communicate with store personnel via video chat capabilities.

Audience measurement data will be collected in real time and displayed as dashboard channels. That data can be exported in order to perform further reviews of in-store customer behavior. For example, retailers can gain valuable insights on how long customers focus on specific messages, or gauge their reaction by analyzing their facial expressions. Customers can also be categorized based on gender and age group.

The X2O platform lets users manage and control all digital assets in the cloud. For large-scale rollouts in both retail and advertising applications, this ensures maximum uptime of the whole network, maximizing the reach and effectiveness of all visual communication needs.

Using iBeacons placed throughout the booth, passersby will be detected within a defined zone. Powered by the X2O platform, the closest display screen will react to the participant’s presence and push relevant content to their mobile phone — mimicking the retail experience where stores can more effectively target browsing customers. Viewers can also interact with the solution by sending content back to the displays.

Digital Workplace Solutions

Connected Workplace
The Connected Workplace application on the X2O platform allows users to communicate in real time with X2O channels displayed throughout the enterprise on digital signage, video walls, mobile devices, and more. When combined with iBeacons, user presence can be instantly detected, allowing enterprises to interact easily with employees, partners, and on-premises guests.

Connected Workspace
Designed for multiple users, the Connected Workspace application allows groups to collaborate in a shared virtual workspace either online or in huddle spaces — enabling document and desktop sharing, video conversations, polling participation, and more. Powered by the X2O platform, the solution strengthens teamwork by letting users easily engage within a common environment.

Connected Desktop
Using the Connected Desktop application on the X2O platform, users can view and interact with X2O channels directly from their desktop — improving visual communication within today’s digital enterprise. Specific use cases include consulting company news channels, integrating business information dashboards into workflows, and receiving live alerts straight from workstations.

Connected Workforce
The Connected Workforce application lets organizations harness the power of the X2O platform to share real-time content with remote workers across campuses and around the globe. That means a company can maintain up-to-date communication throughout its workforce regardless of location.

Speaking Events at DSE 2015

Collaborative Session:

Date: March 11 | 4 – 5 p.m.
Title: Leveraging Visual Communications: Overcoming Communications Challenges and Exploring New Opportunities
Speakers: Vern Freedlander, VP Production, X2O Media and John Gillespie, Communications Manager, Schreiber Foods

Industry Roundtables:

Date: March 11 | 11 a.m. – noon
Title: Digital Signage Investments: Technology Trends for Banking and Financial Institutions
Speaker: Vern Freedlander, Vice President of Production, X2O Media

Date: March 11 | 11 a.m. – noon
Title: Best Practices for Enterprise-Wide Visual Communications
Speaker: Darin Crosby, Vice President of Sales, X2O Media

Date: March 11 | 12:30 – 1:30 p.m.
Title: Leveraging Digital Signage Innovations in Healthcare
Speaker: Jay Martin, Director of U.S. Sales, X2O Media

Date: March 11 | 2 – 3 p.m.
Title: Leveraging Digital Signage to Inform, Protect, and Collaborate Across the Campus
Speaker: David Wilkins, President, X2O Media

Date: March 12 | 2 – 3 p.m.
Title: Using Digital Signage to Maximize In-Store Customer Engagement and Win Sales
Speaker: David Wilkins, President, X2O Media

Company Overview:

About X2O Media
X2O Media is a leading software developer of real-time visual communications solutions that significantly improve communications throughout the enterprise. X2O’s solutions facilitate the creation and delivery of video and graphics-rich content to digital displays, employee desktops, and mobile devices. Applications include corporate news channels, dynamic corporate dashboards, real-time emergency messaging, and more. X2O joined Barco, a global technology company that designs and develops visualization products, in March 2014. More information about X2O Media is available at

About Barco
Barco, a global technology company, designs and develops networked visualization products for the Entertainment, Enterprise and Healthcare markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and APAC. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with 3,250 employees worldwide. Barco posted sales of 1.051 billion euro in 2014.

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