Barco has combined its innovative LED, laser projection and software solutions to help marketers create rich, visual experiences that grab customers’ attention while capturing valuable information about them to improve promotional campaigns precisely targeted to their needs and interests. Many are interactive, and all provide real-time feedback to allow owners to tailor their messaging and visuals to individuals.
“Barco has developed a rich portfolio of digital advertising and enterprise communications tools, combining our real-time visualization and analytics software solutions with best-in-class projection and LED displays, to drive targeted messaging in innovative ways,” comments Jurgen De Backer, Market Manager for Barco.
Industry roundtables: explore trends in digital advertising solutions with Barco!
Jurgen De Backer, Market Manager for Barco is hosting two roundtables that explore ideas for optimizing the retail environment inside and out:
- How Laser Projection Technology is Impacting the Retail Market
- How to Turn Any Surface Into an Advertising Opportunity
Barco will also be showing its latest solutions in the booth:
Get to know your customers
With InfiniSense, a cloud-based, real-time data analytics platform, users can capture and measure audience demographics and behavior data to better target their promotions. The HTML5-based X2O platform, LED/LCD displays and projectors allows them to connect content and people, anywhere anytime.
Extending the digital workplace with X2O mobile apps
The X2O visual communications platform is a ubiquitous tool for engaging employees in the new digital workplace. The new X2O Mobile app makes corporate content readily available wherever employees are located, enhancing decision-making with instant access to key business metrics and real-time interactive dashboards.
Digital media canvas – master the possibilities
This flexible, lightweight, ultra-thin R10 LED technology inspires creative freedom for the most imaginative installations. Set-up is fast and easy, saving time and money while impressing visitors with a unique and dynamic display.
High resolution LED – makes high brightness indoor displays possible
Thanks to its high brightness and extremely small pixel pitch, the Barco X2 LED display not only suits the needs of traditional LED tile markets, but also of new applications for enterprises, car show rooms, etc., enabling high brightness and resolution for indoor environments.
See these solutions in action!
DSE visitors can enjoy live demos of Barco’s digital signage solutions at Booth #626. To make a personal appointment with a Barco representative, click here.