Barco LiveDots’ brand-new V14m LED display premières at Rock Werchter

V14m 02 onwhite jpgKortrijk, 5 July 2013 – Barco LiveDots, a Barco company, is excited to see its brand-new V14m LED display on the main stage of this week’s Rock Werchter. Launched only a few days ago, the new transparent 14mm LED display features as a perfect backdrop for the sets of the world’s biggest bands like The National, Rammstein, Nick Cave, Blur, The Editors and many others.

Rock Werchter is one of the leading festivals in the world. Over four days, more than 150,000 people visit the annual event to see and hear their favorite bands. In March 2013, Rock Werchter received its fifth ‘best festival in the world’ award at the International Live Music Conference (ILMC). Experts praise the festival for its smooth organization and impressive line-up.

Bright, seamless backdrop

Audiovisual expert PRG Productions has been supplying sound, light, video, multimedia, etc. to Rock Werchter since the festival’s early days. Production Manager Walter D’Haese and his team considered Barco’s new V14m LED display to be the perfect fit for this year’s main stage: “The V14m really is a great product. It ensures a very bright, seamless backdrop and is exceptionally light – just what we need for a quick, trouble-free installation during festivals like Rock Werchter.”

Easy, safe set-up, both in-and outdoors

Designed specially for the rental and staging market, the brand-new V14m is indeed lightweight and features a special magnetic V-lock for an easy and safe set-up. This makes it ideal for rental companies wanting to build large, dynamic video backdrops on stage or side screens on lightweight trusses, both in- and outdoors. The outdoor SMD technology and the full IP65 rating guarantee that the display’s front and back can be used safely for temporary outdoor installations. Moreover, the display also has a typhoon test certificate, which proves that also the impact of UV, varying temperatures and vibrations has been tested.

Existing market need

“Barco LiveDots has developed the V14m in a very short timeframe, to meet an existing need: rental and staging companies often explained how they were looking for a lightweight solution that would be easy to install for temporary events like festivals, TV shows, etc,” says Thierry Heldenbergh, Managing Director at AED Display. “We’re very happy with the results of this sixth V-series member: the display’s light weight and the magnetic V-lock enable a single technician to safely set up this 800 x 800 tile on his own. Moreover, as the V14m shares its mechanics with the C series, rental companies that already own C-series displays can reuse them for the V14m.”

Carl Rijsbrack, CMO at Barco LiveDots adds: “AED Display bought 250m2 of the new tiles immediately after the product launch, which are already enlivening the Rock Werchter stage. So the rental market has taken to this new product very quickly. We couldn’t have dreamt of a better première than at this festival.”

About Barco

Barco, a global technology company, designs and develops visualization products for a variety of selected professional markets. Barco has its own facilities for Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more than 90 countries with about 3,900 employees worldwide. Barco posted sales of 1.156 billion euros in 2012.

About Barco LiveDots

LiveDots, a Barco company, offers a complete range of high impact LED screens for permanent installations and the rental and staging market. Based on decades of experience, Barco LiveDots offers display solutions in any shape or size: from the most straight-on, cost-effective LED tile for 24/7 use to the top-end display solutions. Barco LiveDots supports high-profile brands in over 50 world capitals and its equipment sets the scene for more than 2,500 events every year.

About PRG

The world’s leading supplier of entertainment and event technology, PRG provides integrated services and equipment – including audio, video, lighting, rigging, staging, and scenery and automation systems – for a range of markets. Founded in 1982 and with more than 40 offices in North America, South America, Europe, Africa, Asia and Australia, PRG showcases its expertise at concert tours, corporate events, trade shows, special events, and theatre, television and film productions.

About AED group

Founded in Mechelen (Belgium) in 1986 as a dry-hire rental company for sound and lighting, the AED group has become one of the key European market players in audiovisual equipment (light-sound-video-trussing-rigging-accessories) for the professional audiovisual industry. With about 130 employees in five countries, the AED group handled over 50,000 rentals in 2011 and generated an EBITDA of EUR 19 million. Since January 2012, AED Display has been the Benelux distributor for Barco’s Entertainment Division. It sells both Barco projectors and image processing equipment to rental partners, system integrators and value-added resellers.