Barco Drives Customer Engagement with Cinema Lobby Digital Signage Innovations on Display at DSE 2016

barco-cinema-0316Barco is showcasing its turnkey digital signage solutions designed to maximize sales and drive brand loyalty in the retail and movie exhibition industries. Barco will also demonstrate new solutions for the connected enterprise enabled by the powerful X2O platform.

Barco is collaborating with digital retail experts at MaxMedia to provide retailers with an integrated solution designed to deliver a connected customer experience to today’s media-savvy shoppers. This scalable, cloud-based solution leverages MaxMedia’s strategic planning and dynamic content creation capabilities with Barco’s Intelligent Display Network to connect content and people, anywhere any time. The result: customers are engaged in a more entertaining, emotionally satisfying shopping experience that entices them to spend more and shop often.

Barco’s solution is the only global closed-loop system connecting content, audiences and everything in between, with sensors that provide valuable data allowing retailers to predict and measure content effectiveness to improve retail and advertising messaging and prove positive ROI.

Bringing the cinema lobby to life for greater engagement and profits

Barco is also bringing its interactive digital signage technology to movie theaters, turning lobbies into revenue-generating entertainment centers. The team has developed the Barco Lobby Experience, which enlivens the lobby with animated box office and concession boards, interactive movie posters, and dynamic trailer presentations that drive engagement from the moment customers enter the theater.

By leveraging its strong relationships with movie studios and third-party hardware providers, Barco is the only digital lobby signage provider to offer a complete solution designed specifically for the cinema: visual displays; digital media players; visual communications software; full integration services for POS and other corporate platforms; studio-created movie assets; and content creation and management services to customize each lobby.

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Barco’s Retail, Lobby Experience and Digital Workplace solutions are all powered by the HTML5-based X2O platform, which delivers real-time visual communications to the right audience, at the right time, on the right device to fuel customer engagement. The Barco team works closely with customers to deploy an easy-to-use, scalable solution employing its LED, LCD and Projection solutions to display content. On the back end, audience measurement data captured by the IDN can be used to adapt merchandising practices to the clientele and drive business decisions to improve performance.

Barco is also participating in several events at DSE, such as:

Boost the Passenger Experience
Bas van Heek – Strategic Marketing Manager, Barco
Wednesday, March 16, 2016: 12:30 PM – 1:30 PM
Room: Booth 3040

Immersive Cinema: Create an Unforgettable Movie Theater Experience
Shawn Medlin – Director of Sales, Barco – The Americas
Thursday, March 17, 2016: 12:30 PM – 1:30 PM
Room: Booth 3040

Leveraging Digital Signage Innovations in Healthcare
Jay Martin – Director of U.S. Sales – X2O Media
Wednesday, March 16, 2016: 2:00 PM – 3:00 PM
Room: Booth 3040

The Digital Workplace – Optimizing Employee Engagement by Exploiting all Screens
Speaking engagement at the Ragan Breakfast Session “Best Practices for Employee Communications in a Digital Workplace”
David Wilkins, President – X2O
Wednesday, March 16, 2016: 7:45 AM – 8:15 AM

Quantifying Emotional Response to In-Store Digital
Ed King, Vice President of Strategy, MaxMedia
Laura Davis-Taylor, EVP of Customer Experience, MaxMedia
Wednesday, March 16, 2016: 4:00 PM – 5:00 PM
Room: N257
Session Number: S16

Barco is here.